See what experience I can bring to help bring your organization to the level of digital.
Throughout this page you will find a wealth of detail regarding my work history, contributions and successes. You will have an opportunity to see some of the areas of expetise that I can bring to your organization. You will learn about my education and continual education successes and you will see a bit about my thought leadership opportunities in the form of public speaking in the areas of digital marketing and transformation.
For quick reference, you can also download a variety of assets here.
With nearly two decades of experience as a digital strategist and technology leader, I bring a wealth of expertise to the table in the in the areas of digital marketing, technology, and leadership. I am skilled at translating complex technology concepts into clear, actionable strategies that drive growth and innovation. My passion for digital transformation, coupled with my commitment to excellence, enables me to stay ahead of the curve in the rapidly evolving digital landscape. I have a proven track record of leading global teams to deliver cutting-edge solutions that exceed expectations and drive results. I am excited to leverage my skills and experience to help organizations achieve their goals and position themselves as leaders in the digital space.
Major: International Marketing
Magna cum laude
Vice President Digital Demand Generation
Nile, San Jose, CA. (Remote) | 7/2021 – Current
As the Vice President of Digital Demand Generation at Nile, I was personally recruited by the CMO to digitally launch the company’s premier new brand and build a successful digital marketing practice from scratch. Through my leadership, I defined and implemented effective strategies and go-to-market activities that delivered strong results and accelerated growth across a portfolio of products and services.
Built and led the digital demand generation team from the ground up, creating a successful program that contributed to a sales pipeline exceeding $50M annually.
Successfully launched and managed marketing automation programs, resulting in a 40% increase in lead conversions and a 30% increase in lead-to-opportunity conversion rates.
Optimized PPC campaigns resulting in a 50% reduction in cost-per-click and a 75% increase in click-through rates.
Defined and launched SEO strategy achieving page one on strategic terms in first 90 days, bounce rate of under 30% and conversion rate from channel to 60%.
Built and managed the company’s fully integrated MarTech/SalesTech stack, including CRM, CMS, lead management, analytics, digital advertising, and partner management.
Conducted thorough market research to identify key trends and customer pain points, resulting in the creation of effective messaging and positioning for the company’s products and services.
Led the development of targeted content marketing campaigns that generated over 10,000 leads in first six months while increased quarter over quarter engagement rates by 50%.
Utilized advanced analytics tools and techniques to optimize campaigns and improve ROI, resulting in a 25% increase in marketing efficiency.
Developed and executed a comprehensive A/B testing program resulting in a 20% increase in website engagement and a 15% increase in lead generation.
Led the development and execution of a highly effective website personalization program, resulting in a 30% increase in website engagement and a 20% increase in lead generation.
To lead successfully, I believe firmly in the power of education. This can come in many forms, from formal college education, to industry and business certifications, to attending webinars, conferences and workshops. I have had the opportunity to participate and complete each of these areas as highlighted below.
As a leader in the digital marketing and digital transformation space, I find it important to stay on top of today’s leading technologies. Being at the forefront of the worlds top digital marketing platforms allows me to lead my teams more successfully, work with our digital partners more cohesively and help drive the organization to greater success. I look to update my certifications every couple years or as I see major changes in the industry that require re-upping my skills to support those around me.
As technology continues to evolve, I believe as digital leader, my experience should as well. As demonstrated throughout my site, I believe that as leaders we can only be successful if we stay current on trends, technologies and understand how the tools we use each day fit into the overall ecosystem of the business. Hubspot’s certifications are internationally acknowledged and provide strong support in the ever growing world of digital marketing and transformation.
Continuous learning is something I believe strongly in. This helps me as a team member and a leader. Over the past few years, I have completed 136 hours of continuing education through LinkedIn’s Learning Academy. Ranging from Digital Strategy to Leadership Management and Finance. I have expanded my knowledge in many areas and continue to add to my library of completed courses. Below is a list of all 80 courses.
Emerging Leader Foundations
Machine Learning for Marketing Essential Training
Cross Functional Team Management
Problem Solving Techniques
Building Integrated Online Marketing Plans
Lifecycle Marketing Foundations
Marketing Foundations – The Marketing Funnel
Business Analytics – Marketing Data
Introduction to Business Analytics 2020
Marketing Analytics – Setting and Measuring KPIs
Master Digital Transformation
Design Thinking – Prototyping
Agile Development Practices
Learning Brainstorming Best Practices
Learning Design Thinking – Lead Change in your Organization
Leading a Customer
IoT Foundations Fundamentals
Design Thinking – Understanding the Process
Design Thinking –
Implementing an Information Security Program
Design Thinking – Implementing the Process
The Future of
The Six Morning Habits of High Performers
RPA, AI, and Cognitive
Tech for Leaders
Managing Up, Down, and Across the Organization
Learning Cloud Computing – Core Concepts
IoT Foundations – Standards and Ecosystems
Foundations of the Fourth Industrial Revolution (Industry 4.0)
Effectively Leading Digital Transformation
Customer Service Leadership
Creating a High Performance Culture
Coaching Skills for Leaders and Managers
CMO Foundations – Measuring Marketing Effectiveness (ROI)
Business Collaboration in the Modern Workplace
Cloud Architecture –
Advanced SEO –
Artificial Intelligence Foundations – Thinking Machines
Big Data in the
Age of AI
As a strategic leader, I bring a passion for people, technology and problem-solving. I draw my energy from building and nurturing diverse, high performing teams and helping them unlock their best selves in order to make a measurable, lasting impact for our organization.
Lets team up and build the next evolution of digital marketing for your organization.
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