Brian Thompson

Demand Generation Marketing Executive, Technology Builder, Digital Native, Continuous Learner, and Passionate Leader

Brian Thompson

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A LITTLE ABOUT BRIAN

Brian is a seasoned marketing leader with extensive experience in crafting innovative demand generation strategies through comprehensive, digital first solutions for organizations in the spaces of B2B, B2C, B2B2C and D2C.

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Years of Experience
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Google Marketing Certifications
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HubSpot Marketing Certifications
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Business Certifications
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MBA GPA

A curious passion for all things marketing and technology with a need to constantly learn.

As a marketing leader, I believe in the need to always stay on top of the latest technologies. This continuous learning and improvement allows me to support my teams as a whole and one-to-one in their growth, while also allowing me to roll up my sleeves and help my team in a hands-on approach to deliver the highest quality digital solutions to drive demand and revenue growth. 

Executive level expertise, including:

Several high performing teams built

Millions in pipeline dollars created

Ground up strategy and forecast creation

Decades of expertise & constant innovations

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Areas of Expertise

Brian brings a a full range of modern demand generation, digital and growth marketing leadership

Included but not limited to:

Demand Generation

Demand Generation is the #1 focus in my organizations as it allows us to create the strategic goals, optimize the perfect mix of technology and channels, and precisely measuring performance to drive successful marketing outcomes.

Digital Strategy Creation

Building a strategy allows us to set goals, determine the perfect mix of tech and channels and measure performance.

Content Marketing

One of my favorite areas of marketing as it answers our audience's questions, builds trust, develops relationships, improve conversions, and generates leads.

UI / UX

A proper UI/UX strategy allows us to learn and connect with our audience. I believe this human connection with our audience makes it simple to convert them to loyal users/customers.

Conversion Rate Optimization

Simply put, this is always top of mind for me. It allows us to lower our customer acquisition costs (CAC) by increasing value from the visitors and users we have and converting prospects coming to our site.

Digital Analytics and Reporting

I firm believer in data driven marketing. Analytics is core to every team and strategy I lead. It allows us to optimize performance and apply focus on the right areas, people and processes.

Influencer Marketing

Having strong influencers can bring strong increases to our brand, thereby driving more traffic to our website. Further, leading influencer marketing, a key output is content amplification, and social follower growth; expanding our brand successfully.

Retargeting

With an average of 4 visits before a conversion is made, Retargeting has allowed my teams to add additional points of contact with our products and more largely our brand; which has always increased conversions. I firmly believe we must be where are customers are.

Team Building and Leadership

Probably my most important role, leading my team is always a top priority. Enabling my team to learn from others and develop new skills helps both their individual growth and the organization's. I have been privileged to have team members follow me for more than a decade now.

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Have you seen enough to think we could make a great match? Looking for your next Digital Growth Executive? Lets connect now.

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Need more reasons? I understand.

See below on what some of my colleagues and leaders have said and how I wake up everyday with a WIN BIG attitude.

Let's chat!

Have you seen enough to think we could make a great match? Looking for your next Digital Growth Executive? Lets connect now.

Contact Brian

Need more reasons? I understand. See below on what some of my colleagues and leaders have said and how I wake up everyday with a WIN BIG attitude.

What others say about Brian

Finding a path to success is never a straight line. Equally, successful is not accomplished by one person alone. I believe in working closely with my leaders, peers, partners and my team to find that perfect path to success. My success can be seen through the recommendations of those who I have worked with .

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Brad Wittenkellar
Director North America Marketing, Panduit
Brian is a rare individual who can effectively engage the full gamut of stakeholders to interpret business requirements and leverage his comprehensive knowledge of digital technology to deliver win-win solutions. His passion is the deployment of technology and when presented with a new platform, system or tool he dives as deep as required, to ensure the technology supports the business objectives and the project is executed within budget and on-time. Brian is a "get it done" professional with a vast base of knowledge and experience. He executes strategies to meet tight deadlines, is extremely industrious and is the consummate team player.
Ashley Nelson
Manager of Search and Social Marketing, Cochlear
I had the pleasure of having Brian as my leader while working at Cochlear during his time as the Director of Digital Marketing. Throughout this time Brian transformed the digital ecosystem for Cochlear - collaborating with regional and global partners to create a unified digital voice for the company. More importantly, however, Brian was an incredible leader throughout the organization
Vince Iuorio
Director Global Procurement, Claire's
I was fortunate to work closely with Brian throughout the last 2 years I worked at Claire’s. He is a highly intelligent, strategic thinker with broad and deep experience leading digital marketing. Brian readily partners with other key company areas to create high performing teams and drive success. He is a strong, tough minded leader who always maintains high ethical standards and deals with everyone professionally and respectfully, while naturally garnering great respect from those he works with. Brian is an invaluable asset for any organization looking to build, enhance, and/or grow a world class ecomm operation.

THE MENTALITY I BRING EACH DAY

I believe that positive leadership makes a difference in productivity, satisfaction, and happiness within my teams. Leading with positivity has also helped me build trust among colleagues while also making teams more comfortable to open up to change. Here are six key principles I look to apply each day.

1.

Fail Faster, Succeed Faster

I believe in taking every result as a win, even when we fail. We learn, we move on, we succeed faster.
2.

Embrace change

The title says it all, but for me, I have been described as a "change agent". With this honor, I believe in the power of change.

3.

Be happy

Positivity is contagious and so is negativity. I believe in focusing on what we can control.
4.

We're all together in this

As a leader, always being kind, fair and unafraid to speak up is important. I bring this mindset to every interaction and encourage my teams to do the same. We all have a voice.
5.

Taking "calculated" risks

In digital and growth marketing, we're only as good as our data tells us we are. Being unafraid to fail is critical to success. Taking calculated risks is something I believe strongly in.
6.

Celebrate others

As a leader and a team member, I am only as good as my team and my peers. I believe in celebrating the successes of everyone else around me. Acknowledging even the smallest of wins, can take morale and momentum to new heights.
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