Navigation: Portfolio / Enhancing UX on Panduit Website
Summary
As the leader of a digital team at Panduit, I led a website redesign project focused on improving the customer experience to drive conversions. Working collaboratively with a UX Manager, SEO Manager, Digital Designers, Developers, and Analytics Managers, we identified and addressed various Ui/UX issues on the site.
Our goal was to enhance the overall user experience, increase engagement, and ultimately drive more conversions. By improving the search box visibility, introducing a modern “lightbox” display, and redesigning the product page interface, we were able to create a more user-friendly experience for our customers, which led to significant improvements in key metrics such as reduced bounce rate and increased click-through rates. The enhancements have enabled us to provide a better experience for our customers and ultimately drive more conversions, fulfilling our business objectives.
The Results
The website redesign project I led at Panduit successfully achieved significant improvements in key metrics by addressing Ui/UX issues and enhancing the overall user experience.
Bounce Rate
decrease with the
modern “lightbox” display
Site Search
increase through improving
visibility of onsite search
Product Views
increase through
product comparison capability
The Process
To achieve our goal of improving the overall user experience on Panduit’s website, I utilized a strategic process that involved collaboration with a cross-functional team consisting of a UX Manager, SEO Manager, Digital Designers, Developers, and Analytics Managers. This process included the following steps:
- We identified the business problem of low engagement and conversions due to poor user experience, which led to our goal of improving site search usage, reducing bounce rate, and increasing engagement.
- We conducted user research to gain insight into pain points and areas of improvement for the website.
- We analyzed data to identify key metrics that needed improvement, such as site search usage, bounce rate, and time spent on the site.
- Based on the research and data analysis, we developed a comprehensive strategy to address various Ui/UX issues on the site, such as improving search box visibility, implementing a modern “lightbox” display, and redesigning the product page interface.
- We executed the strategy by collaborating with the cross-functional team to implement the identified solutions.
- After executing the strategy, we continuously monitored and measured the results of the implemented solutions, analyzing key metrics such as site search usage, bounce rate, and click-through rates to assess the success of the project.
Through this strategic process, we were able to achieve significant improvements in key metrics,
Technologies Utilized
As part of this effort, there were many platforms involved. Some the technology my team utilized were: