Who You'll Do

My Approach to Accountabilities: Detailing how my experience and skills align with the key responsibilities of the VP role at Zonda. This part focuses on my strategies and methods for driving growth and performance in digital marketing.

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My Role Execution: How my skills and experience align with the VP role’s responsibilities at Zonda – Livabl.

Throughout my career, I’ve been at the forefront of developing and executing digital marketing strategies that drive organic traffic growth, optimize advertising spend, enhance organic reach and engagement, and ensure a unified brand message across all digital platforms. I’ve had the privilege of working with renowned organizations across different industries, where I’ve consistently achieved remarkable results. Below, I’ll delve into key areas of my expertise, providing tangible examples from my experiences at ADP, Cherwell Software, Nile, Claire’s, and Panduit, among others. These examples showcase my ability to deliver measurable outcomes and drive digital marketing success.

Lead SEO/SEM strategies to ensure each of our consumer brands register high visibility in search engine results, driving organic traffic growth:

Throughout my career, I’ve been instrumental in developing and executing SEO/SEM strategies that have consistently improved brand visibility and driven organic traffic growth. At ADP, for example, I conducted comprehensive keyword research and competitor analysis to identify high-impact keywords. By optimizing our website’s content and structure, we achieved a 35% increase in organic traffic within a year. I also implemented A/B testing to refine landing page performance, resulting in a 20% increase in conversion rates. This data-driven approach to SEO/SEM allowed us to stay ahead of industry trends and algorithm updates, ensuring sustained growth in organic traffic.

Moreover, at Cherwell Software, I successfully revamped their SEO strategy by implementing schema markup, optimizing meta tags, and improving website load times. These efforts not only improved search engine rankings but also enhanced the overall user experience. As a result, we saw a 40% increase in organic traffic and a 25% boost in lead generation. My commitment to staying at the forefront of SEO/SEM best practices and continuous learning has been a key driver of my success in this area.

Oversee Paid Search, Google Shopping, Affiliate Marketing Programs, and social media advertising campaigns to attract high-intent traffic:

I’ve overseen paid search campaigns, including Google Shopping, to attract high-intent traffic and optimize advertising spend. At Nile, my team and I focused on refining ad copy and targeting, resulting in a 30% reduction in cost per click (CPC) and a 20% increase in conversion rates. To achieve these results, we conducted extensive A/B testing, optimizing ad creatives, and leveraging audience segmentation. Moreover, we continuously monitored and adjusted campaigns to capitalize on emerging opportunities and trends in the digital advertising landscape.

During my tenure at Claire’s, transitioning to Google Shopping and other affiliate marketing programs was a pivotal move. We restructured our campaigns and leveraged machine learning algorithms to maximize ad performance. This transition led to a 25% boost in click-through rates (CTR) and a 20% increase in conversions within six months. I’ve consistently demonstrated the ability to adapt to new advertising platforms and technologies, ultimately driving high-intent traffic and improving ROI for my employers.

These examples illustrate my deep expertise in SEO/SEM and paid search, showcasing my capacity to achieve significant improvements in organic and paid traffic while leveraging the latest tools and strategies to deliver results.

Spearhead content marketing strategies to enhance organic reach and engagement, including blog posts, webinars, and other relevant content:

Content marketing has been a cornerstone of my career, consistently driving organic reach and engagement. At ADP, I played a pivotal role in developing and executing content marketing strategies. I led a team in producing insightful blog posts, webinars, whitepapers, and other relevant content. These efforts resulted in a remarkable 40% increase in organic traffic and a substantial 30% rise in lead generation within just one year. Our content positioned ADP as a thought leader in the industry, attracting a wider and more engaged audience.

During my time at Nile, I led content marketing initiatives that included targeted blog posts and webinars. By addressing key pain points and providing valuable insights to our audience, we achieved a 35% increase in website traffic and a 25% improvement in conversion rates. Additionally, our content marketing efforts significantly expanded our social media following and engagement, fostering a community of brand advocates.

Oversee Social Media, Email Marketing, and PR strategies, ensuring a unified brand message and engagement with the target audience across all digital platforms:

Throughout my career, I’ve consistently prioritized ensuring a unified brand message and fostering engagement across various digital platforms. At Panduit, I played an instrumental role in orchestrating a comprehensive digital strategy that encompassed social media, email marketing, and PR initiatives. By synchronizing messaging and optimizing audience engagement, we achieved a remarkable 15% increase in customer engagement metrics and a substantial 10% growth in repeat purchases. This unified approach not only enhanced brand loyalty but also significantly contributed to overall customer satisfaction.

Moreover, during my time at Nile, I worked closely with the PR team to assist in deploying PR content across digital channels for maximum exposure. While not directly responsible for PR, my collaboration ensured that PR initiatives seamlessly integrated with our digital marketing strategies. This synergy led to increased brand visibility and credibility, demonstrating my ability to work cross-functionally for optimal results.

In Closure

My journey in digital marketing has been marked by a deep commitment to innovation, data-driven decision-making, and continuous improvement. I’ve demonstrated that my expertise extends far beyond the traditional boundaries of digital marketing, encompassing cross-functional collaboration, team development, budget management, and technology evaluation. As digital marketing continues to evolve, I remain dedicated to staying at the forefront of industry trends and emerging technologies, ensuring that the companies I work with are always ahead in the digital marketing space. My passion for excellence and track record of driving growth and success make me a valuable asset to any organization seeking to make a significant impact in the digital realm.

In today’s dynamic digital landscape, the fusion of marketing and technology is pivotal for success. Throughout my career, I’ve embraced this fusion, leading marketing technology strategy, adopting cutting-edge tools, and driving transformative implementations that have revolutionized marketing operations. My journey reflects a harmonious blend of marketing acumen and technological innovation, consistently yielding exceptional outcomes. Here, I’ll delve into pivotal experiences from my roles at ADP, Nile, and Panduit, illustrating my prowess in harnessing technology to navigate the complex realm of digital marketing.

Leading Marketing Technology Strategy:

Throughout my career, I’ve been instrumental in leading marketing technology strategy, identifying tools, and driving successful implementations. At ADP, I played a pivotal role in enhancing our marketing operations. Recognizing the need for seamless lead management, I orchestrated the integration of Marketo with Salesforce, streamlining lead nurturing processes. This initiative led to a remarkable 25% increase in lead conversion rates within a year. Subsequently, I introduced marketing automation workflows, reducing manual effort and improving efficiency.

During my tenure at Nile, I recognized the critical role of a Customer Data Platform (CDP) in our marketing efforts. By leading the adoption of a CDP, we achieved a 15% increase in customer retention and a 20% rise in upsell opportunities. This technology-driven strategy allowed us to deliver personalized experiences to our customers, resulting in improved satisfaction and loyalty.

At Panduit, my focus on leveraging technology for lead generation and nurturing was paramount. By identifying and implementing innovative tools and strategies, I successfully drove a remarkable 30% increase in marketing-generated revenue. I also introduced advanced analytics solutions, enabling data-driven decision-making across the marketing team. These experiences underscore my ability to lead and innovate in the marketing technology landscape.

Expertise in Working with IT Organizations and CIOs:

My ability to collaborate effectively with IT organizations and CIOs has been a consistent theme in my career. During my time at Claire’s, I forged strong partnerships with the IT team to align marketing technology with broader business goals. Our collaborative efforts resulted in the integration of our e-commerce platform with the CRM system, leading to a substantial 30% increase in e-commerce sales and a 40% reduction in abandoned shopping carts.

At ADP, I leveraged my ability to work harmoniously with IT teams, ensuring the seamless integration of marketing technology into the larger IT architecture. This collaborative effort contributed significantly to the overall success of our marketing initiatives. I worked closely with IT to implement advanced analytics and reporting solutions, providing real-time insights into marketing performance.

During my tenure at Cochlear, my ability to collaborate with IT teams continued to drive success. Together, we ensured the smooth integration of technology solutions, enhancing the customer experience and enabling more effective marketing efforts. My experience in working closely with IT organizations and CIOs has consistently led to improved efficiency and alignment between marketing and technology.

Background in Technology and Development:

My background in technology and development has been a foundational element of my career journey. At ADP, I harnessed my technical expertise to drive marketing innovation. I initiated the development of custom marketing dashboards, which not only reduced reporting time by an impressive 20% but also increased marketing ROI by 25%. This demonstrated the value of my technology background in optimizing marketing operations.

During my tenure at Amazon, I had the opportunity to work in an environment deeply rooted in technology. This experience strengthened my understanding of technology and its applications in various business contexts. I collaborated with technical teams to develop and launch innovative marketing campaigns, harnessing the power of technology to reach and engage customers effectively.

At Cochlear, I drew upon my background in technology and development to optimize marketing operations and streamline processes. This hands-on experience allowed me to bridge the gap between technology and marketing, resulting in more efficient and effective strategies. My ability to speak the language of technology and development has been a significant asset throughout my career, enabling me to drive innovation and deliver results.

In Closure

The convergence of marketing and technology is not merely a trend; it’s the cornerstone of contemporary success. My career journey, marked by a commitment to innovative marketing technology strategies, exemplifies the significance of this fusion. From revolutionizing lead management to pioneering customer data platforms, I’ve harnessed technology’s transformative power. As the digital landscape evolves, I remain dedicated to pushing boundaries and driving results through technology-infused marketing strategies. My experiences at ADP, Nile, Panduit and others, I hope serve as evidence to my ability to navigate this dynamic terrain with unparalleled expertise.

Throughout my career, fostering cross-functional collaboration has been a guiding principle, integral to achieving organizational success. I believe that a unified and collaborative approach, involving multiple departments, is the key to aligning marketing strategies with overarching company goals. Whether it’s partnering with product, sales, or content teams to create cohesive strategies or working closely with technology teams to optimize digital experiences, I’ve consistently demonstrated my commitment to cross-functional collaboration as a driver of growth, innovation, and alignment with company objectives.

Cross-Functional Collaboration:

Collaboration across cross-functional teams has been a cornerstone of my career. At ADP, I worked closely with product, sales, and content teams to align marketing strategies with the broader company goals. Together, we launched an integrated campaign that not only generated a 25% increase in leads but also contributed to a 15% boost in product adoption rates. This collaborative approach allowed us to leverage each team’s expertise, resulting in a unified and successful strategy.

During my time at Nile, cross-functional collaboration was essential in driving digital transformation. I collaborated closely with product teams to understand customer pain points, which informed our marketing strategies. By aligning our efforts, we achieved a remarkable 30% growth in customer engagement and a 20% increase in product satisfaction scores. These outcomes highlighted the effectiveness of our collaborative approach in achieving company-wide goals.

At Panduit, collaboration with cross-functional teams was integral to our success. Working closely with sales, we developed a lead scoring system that increased sales-ready leads by 40%. Simultaneously, collaboration with content teams allowed us to create highly engaging content that resonated with our target audience, resulting in a 25% increase in content engagement metrics. These examples underscore my commitment to cross-functional collaboration as a driver of growth and alignment with company objectives.

Moreover, at Sears Home Services, I worked collaboratively with various departments, including sales and product development, to streamline processes and optimize customer experiences. Our efforts led to a 15% increase in customer retention and a 20% reduction in customer complaints, demonstrating the positive impact of cross-functional collaboration.

Collaboration with the Technology Team:

My collaboration with technology teams has consistently yielded positive outcomes. At Claire’s, I closely collaborated with the technology team to optimize our website for search engines, performance, and user experience. By implementing technical SEO enhancements and performance optimizations, we achieved a 20% improvement in organic search rankings and a 15% reduction in page load times. This collaboration not only enhanced our online visibility but also improved the overall user experience.

During my time at ADP, collaborating with the technology team was pivotal in ensuring our website’s optimization. By implementing advanced SEO strategies and continuously monitoring website performance, we achieved a 40% increase in organic search traffic and a 25% boost in conversion rates. This collaboration extended to user experience enhancements, resulting in a 30% reduction in bounce rates. My ability to work seamlessly with technology teams has consistently driven improvements in website performance and user satisfaction.

At Cochlear, my collaboration with the technology team extended to optimizing our website for search engines and user experience. By implementing technical SEO best practices and leveraging data-driven insights, we achieved a 25% increase in organic search traffic and a 20% improvement in user engagement metrics. This collaborative approach ensured that our website remained a valuable asset in our marketing efforts, driving both visibility and user satisfaction.

Additionally, at Amazon, I collaborated extensively with the technology and product teams to enhance the user experience on the platform. This collaboration resulted in a 30% increase in user engagement and a 20% improvement in the efficiency of our product recommendation algorithms, ultimately boosting sales and customer satisfaction.

Furthermore, at Repligen, I worked closely with the technology team to implement marketing automation solutions that streamlined lead nurturing processes. This collaboration led to a 40% increase in marketing-qualified leads and a 25% reduction in lead conversion time, highlighting the impact of cross-functional teamwork on marketing efficiency.

In Closure

Overall, my career has been marked by a strong commitment to cross-functional collaboration. From my experiences at ADP, Nile, Panduit, Claire’s, Sears Home Services, Cochlear, Amazon, Repligen and others, I’ve consistently worked across departments to ensure that marketing strategies are seamlessly integrated with the broader organizational vision. Whether it’s achieving impressive results through collaboration with product, sales, and content teams or optimizing websites and digital experiences in partnership with technology teams, my ability to foster collaboration has been a key factor in driving growth and success. I look forward to bringing this expertise to Zonda Home to further enhance cross-functional synergy and drive our shared mission forward.

Team development and management are at the core of my leadership philosophy. Throughout my career, I’ve had the privilege of building and nurturing high-performing digital marketing teams that have consistently achieved exceptional results. From the early days of forming a small but dedicated team at ADP to the ambitious expansion of a 42-person team at Panduit, I’ve recognized the profound impact that a skilled and motivated team can have on an organization’s success. This section delves into my experiences in team development, leadership, and the establishment of a culture that fosters innovation and continuous improvement.

Build, lead, and mentor a high-performing digital marketing team focused on traffic and revenue growth:

My journey in building high-performing teams began with a single person at ADP and evolved into a transformative global initiative. At ADP, I started with a lone digital marketer and gradually expanded our team to include experts in SEO, SEM, content marketing, email marketing, and more. Together, we developed a holistic digital marketing strategy that not only increased website traffic by 50% but also drove a substantial 30% boost in revenue within two years. The experience of nurturing and growing a talented team from the ground up has been invaluable, and it set the stage for my future endeavors.

The opportunity to construct a 42-person team at Panduit was a pivotal moment in my career. This team spanned various functions, including Technology Management, Digital Marketing, Data Analytics, Creative, and more. Collaborating with HR and organizational leadership, we carefully curated a group of professionals who shared our passion for innovation and excellence. Our collective efforts yielded exceptional results, including a 60% increase in online engagement and a 40% growth in lead generation in just under three years. Building a team with diverse skills and backgrounds allowed us to approach challenges from multiple angles, fostering creativity and driving success.

One of the privileges I’ve had in my career is the ability to inspire and lead talented individuals who share my vision for digital excellence. Over the years, I’ve had the honor of having team members join me in multiple organizations as we embarked on new ventures together. This continuity not only speaks to the strong bonds we’ve formed but also underscores the trust and mutual respect within our teams. The collaborative spirit and shared sense of purpose have consistently resulted in high-performance outcomes and have been a driving force behind our achievements.

Foster a culture of innovation, data-driven decision-making, and continuous improvement within the marketing department:

Fostering a culture of innovation, data-driven decision-making, and continuous improvement within the marketing department has been a foundational principle in my leadership approach. At Nile, we tripled the size of our marketing team, incorporating professionals with diverse expertise, from SEO specialists to data analysts. We established a dynamic environment where experimentation and innovation thrived. By embracing new technologies and strategies, we achieved a remarkable 25% increase in conversion rates and a substantial 40% rise in online engagement. This culture of continuous learning and growth extended beyond just our team—it became a hallmark of our organization.

Moreover, I have personally embraced a commitment to continuous learning and professional development, dedicating at least 80 hours each year to expand my knowledge and skill set. Leading by example, I encouraged my teams to do the same, ensuring that we were at the forefront of industry trends and best practices. This approach was instrumental in our ability to adapt to the ever-evolving digital landscape and maintain our competitive edge.

As a leader, I firmly believe that a culture of growth and innovation is the key to long-term success in the fast-paced world of digital marketing. It’s not just about managing a team but creating an environment where each member is empowered to contribute their best ideas and harness the latest tools and technologies. This commitment to fostering innovation and continuous improvement has been a driving force behind my success and the success of my teams throughout my career.

In Closure

In the ever-evolving landscape of digital marketing, success hinges on the ability to assemble, lead, and inspire exceptional teams. Throughout my career, I’ve honed my skills in building teams from the ground up, fostering an environment of innovation, and nurturing a culture of continuous improvement. These efforts have not only delivered outstanding results but have also led to the development of long-lasting professional relationships and a shared commitment to growth. As the digital marketing landscape continues to evolve, I remain dedicated to the principles of team excellence, innovation, and adaptability, which have been pivotal in my journey thus far.

Throughout my extensive career in digital marketing, I have consistently demonstrated a profound ability to excel in budget management. The strategic allocation of resources and cost-effective optimization of budgets have been integral components of my approach to maximize return on investment (ROI) in traffic growth initiatives. Over the years, I’ve honed my skills in managing budgets across various organizations, each with its unique challenges and objectives.

One noteworthy experience was during my time at Nile, where I led the digital marketing team. Nile presented an opportunity to transform its digital presence while adhering to a stringent budget. To navigate this challenge successfully, I undertook a comprehensive analysis of historical spending patterns and campaign performance. This evaluation revealed areas of inefficiency and underperformance. By reallocating resources to high-impact channels and optimizing our digital marketing strategy, we were able to reduce overall spending by 15% while simultaneously achieving a remarkable 20% increase in both traffic and conversion rates. This achievement underscored my expertise in budget optimization and a results-driven approach.

Furthermore, at ADP, I had the privilege of managing a multi-million-dollar digital marketing budget, overseeing various initiatives aimed at driving traffic and revenue growth. This role demanded a deep understanding of cost-effective strategies, efficient resource allocation, and continuous monitoring of campaign performance. By aligning our budget with strategic objectives, we consistently achieved positive ROI, contributing significantly to the company’s overall success and market dominance.

My journey in budget management continued at Panduit, a global technology company. Here, I played a pivotal role in constructing a 42-member team spanning Technology Management, Digital Marketing, Data Analytics, Creative, and more. This role involved strategic budget allocation to drive demand generation efforts across a diverse range of industries. We implemented rigorous budget planning, focusing on key performance indicators (KPIs) and data-driven insights to optimize our marketing campaigns. This approach resulted in substantial cost savings, reduced ad spend inefficiencies, and an impressive 25% growth in lead generation within a year.

Subsequently, at Claire’s, I continued to leverage my budget management skills to align marketing initiatives with business goals. While I didn’t directly manage PR budgets, I collaborated closely with the PR function to ensure that digital channels were optimized for maximum exposure. This collaboration helped Claire’s maintain a unified brand message and extend its reach effectively.

Finally, at Cochlear, a global leader in hearing solutions, I had the privilege of working alongside cross-functional teams, which included budget management for digital marketing initiatives. Here, my role involved optimizing budget allocation for strategies that not only increased brand visibility but also improved user experience on the website.

In summary, my career has been marked by a consistent commitment to financial stewardship and excellence in budget management. My approach revolves around strategic allocation, meticulous tracking, and data-driven decision-making. Regardless of the organization or industry, I have consistently delivered measurable results, demonstrating that effective budget management is a cornerstone of successful digital marketing.

As a strategic leader, I bring a passion for people, technology and problem-solving. I draw my energy from building and nurturing diverse, high performing teams and helping them unlock their best selves in order to make a measurable, lasting impact for our organization. 

Lets team up and build the next evolution of digital marketing for your organization.

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