IntelePeer - Qualifications

I am excited to share how my extensive experience, qualifications, and educational background align seamlessly with the requirements for the Vice President of Demand Generation role at IntelePeer. In the following sections, you will find a detailed overview of my background, illustrating how my expertise, strategic approach, and educational achievements can drive IntelePeer's success. Thank you for considering my application; I look forward to the opportunity to contribute to your team’s continued growth.

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Below I’ll take you through each of the Qualifications outlined in the job description and how I see my experience aligning to the role. Simply use the +/- to view each of the areas.

Required Qualifications

With over a decade of experience in B2B SaaS marketing leadership, I have consistently driven significant growth by developing and executing comprehensive marketing strategies that align with business objectives. My approach combines strategic vision, data-driven decision-making, and a deep understanding of the B2B SaaS landscape. Here are specific examples from my career that illustrate my expertise and success in this domain.

Experience at Repligen: At Repligen, I led the digital marketing strategy for their B2B SaaS lab systems, which resulted in a 12% year-over-year revenue increase from digital channels. My team and I implemented advanced marketing automation using tools like Marketo and Salesforce, enhancing lead nurturing and improving conversion rates by 15%. We also integrated a data lake for better analytics, enabling a 10% improvement in resource allocation and fostering data-driven decision-making. By focusing on SEO, SEM, and content marketing, we significantly increased organic traffic and lead generation.

Experience at Nile: At Nile, a B2B SaaS/NaaS organization, I built and led the digital demand generation team, contributing to a sales pipeline exceeding $50M annually. We developed a comprehensive digital marketing strategy that integrated marketing automation, SEO, SEM, and content marketing. By conducting thorough market research and developing targeted campaigns, we achieved a 40% increase in lead conversions and a 30% increase in lead-to-opportunity conversion rates. Tools like Pardot and Google Analytics were pivotal in optimizing our campaigns and tracking performance.

Experience at ADP: At ADP, a B2B SaaS dealership systems organization, I built and led a cross-functional team of strategic marketing experts focused on developing and executing an enterprise-wide demand generation function. I developed an integrated digital marketing strategy that increased lead generation by 40% and marketing-contributed revenue by 25%. Our comprehensive content marketing strategy, supported by SEO and social media, positioned ADP as a thought leader in the industry. Tools like Marketo and Tableau were essential in tracking and optimizing our marketing efforts.

Experience at Cherwell Software: At Cherwell Software, I developed and executed a digital marketing strategy that significantly boosted our sales pipeline. By implementing an omnichannel approach that included SEO, PPC, and content marketing, we increased MQL production by 200% and sales pipeline by 60% in under two years. We used HubSpot for marketing automation, enabling personalized communication and improved lead scoring. Our SEO efforts, supported by tools like SEMrush and Moz, led to a 40% increase in organic search traffic, while our targeted PPC campaigns achieved a 30% increase in conversion rates.

Other Notable Examples:

Cochlear: At Cochlear, I led a multi-year digital transformation initiative that involved deploying a new technology stack and content architecture tailored for our B2B SaaS offerings. We used Sitecore for our CMS and Salesforce for CRM integration, which streamlined our marketing processes and improved lead management. Our content marketing strategy, supported by detailed customer personas and SEO efforts, resulted in a 40% increase in online revenue and a 20% increase in customer engagement.

Panduit: At Panduit, I managed the digital transformation efforts, integrating offline to online and unifying disparate digital properties into a cohesive global presence. I developed and executed a global digital strategy that included SEO, content marketing, and PPC advertising, resulting in a 40% increase in site traffic and a 15% improvement in online sales within six months. My team and I implemented advanced analytics and reporting systems to continuously optimize our digital marketing efforts.

By leveraging my extensive experience in B2B SaaS marketing, I have consistently driven growth through strategic vision, data-driven decision-making, and effective collaboration across sales, product, and leadership teams. My proven track record in diverse industries positions me to significantly contribute to IntelePeer’s marketing efforts and achieve aggressive growth goals.

With extensive experience in B2B SaaS marketing, I possess a profound understanding of the B2B buyer journey. My strategic approach involves creating targeted marketing campaigns that align with the unique needs and pain points of decision-makers at various stages of the buying process. Here are specific examples from my career that illustrate my expertise in this area.

Experience at Repligen: At Repligen, I led the development of targeted marketing campaigns for our B2B SaaS lab systems. By mapping out the buyer journey and identifying key decision-making stages, we created personalized content and messaging that addressed the specific needs of our audience. Using marketing automation tools like Marketo, we segmented our audience based on their behavior and engagement levels, delivering tailored content that improved lead nurturing and conversion rates by 15%. This approach resulted in a 12% year-over-year revenue increase from digital channels.

Experience at Nile: At Nile, a B2B SaaS/NaaS organization, I designed and executed targeted marketing campaigns that resonated with decision-makers in the networking industry. By conducting in-depth market research and developing detailed buyer personas, we crafted messaging that highlighted the unique value propositions of our solutions. Utilizing tools like Pardot and Salesforce, we created personalized email campaigns, webinars, and white papers that addressed the specific pain points of our prospects. This strategy led to a 40% increase in lead conversions and a significant boost in our sales pipeline.

Experience at Cochlear: At Cochlear, I implemented a comprehensive content marketing strategy that aligned with the B2B buyer journey. By developing detailed customer personas and understanding the decision-making process, we created targeted content such as case studies, white papers, and webinars. These resources were designed to address the specific challenges and needs of decision-makers at various stages of the buying process. Our efforts, supported by tools like Sitecore and Salesforce, resulted in a 40% increase in online revenue and improved customer engagement by 20%.

Experience at Cherwell Software: At Cherwell Software, I developed targeted marketing campaigns that aligned with the B2B buyer journey. We used HubSpot for marketing automation and customer segmentation, creating personalized campaigns that addressed the needs of our audience at different stages. By leveraging data and insights from tools like SEMrush and Google Analytics, we refined our messaging and content to resonate with decision-makers. This approach led to a 200% increase in MQL production and a 60% boost in the sales pipeline.

Experience at Panduit: At Panduit, I led the development of marketing strategies that targeted key decision-makers in the industrial automation sector. We utilized detailed market research and buyer persona development to understand the pain points and needs of our audience. By creating targeted content and campaigns using tools like Marketo and LinkedIn Campaign Manager, we effectively engaged decision-makers and drove a 40% increase in site traffic and a 15% improvement in online sales within six months.

Experience at ADP: At ADP, I designed and executed targeted marketing campaigns for our B2B SaaS dealership systems. By mapping out the buyer journey and identifying key decision-making stages, we created personalized content and messaging that addressed the specific needs of our audience. Using marketing automation tools like Marketo, we segmented our audience based on their behavior and engagement levels, delivering tailored content that improved lead nurturing and conversion rates by 25%.

Other Notable Examples:

Experience at Repligen: At Repligen, I led the digital marketing strategy for their B2B SaaS lab systems, resulting in a 12% year-over-year revenue increase. By understanding the buyer journey and implementing targeted campaigns, we significantly increased engagement and lead generation.

Experience at Cherwell Software: At Cherwell Software, I developed targeted marketing campaigns that aligned with the B2B buyer journey, leading to a 200% increase in MQL production and a 60% boost in the sales pipeline.

By leveraging my deep understanding of the B2B buyer journey, I have consistently developed and executed targeted marketing campaigns that resonate with decision-makers. My strategic approach, supported by advanced marketing tools and detailed buyer personas, ensures that our messaging and content effectively address the needs of our audience, driving engagement and conversion rates.

With extensive experience across various digital marketing channels, I have developed and executed strategies that drive growth, engagement, and lead generation. My expertise spans SEM, SEO, content marketing, and social media, allowing me to create comprehensive marketing plans that leverage each channel’s strengths. Additionally, my numerous certifications from Google and HubSpot further enhance my capability to implement cutting-edge digital marketing techniques. Here are specific examples from my career that highlight my expertise in these areas.

Search Engine Marketing (SEM) & Search Engine Optimization (SEO)

Experience at Cochlear: At Cochlear, I led the development and execution of our SEO and SEM strategies. We conducted extensive keyword research using tools like SEMrush and Ahrefs, optimizing our website content, meta tags, and backlinks to improve our organic search rankings. Additionally, we managed Google Ads campaigns targeting high-intent keywords with the help of Google Ads and Bing Ads. Our efforts resulted in a 50% increase in organic traffic and a 40% reduction in cost-per-click (CPC) for our paid search campaigns. This dual approach of SEO and SEM significantly enhanced our online visibility and lead generation capabilities.

Experience at Repligen: At Repligen, I developed and executed a comprehensive SEM and SEO strategy. We used advanced keyword analysis and on-page optimization techniques with tools like Moz and Screaming Frog to improve our search engine rankings. Concurrently, we ran targeted Google Ads campaigns to capture high-intent traffic. This integrated approach led to a 35% increase in organic search traffic and a 20% decrease in the cost-per-acquisition for paid search campaigns, significantly enhancing our lead generation efforts.

Content Marketing (Blogs, White Papers, Case Studies, etc.)

Experience at Cherwell Software: At Cherwell Software, I spearheaded a content marketing strategy that included blogs, white papers, case studies, and webinars. We developed a content calendar that aligned with our product launches and industry events, ensuring a steady stream of high-quality, relevant content. Utilizing tools like HubSpot for content management and Canva for design, we created engaging and informative materials. One notable success was a series of customer success stories that highlighted the impact of our products, which drove a 30% increase in website engagement and a 25% increase in lead generation. Our content marketing efforts positioned Cherwell as a thought leader in the industry.

Experience at Nile: At Nile, I developed a robust content marketing strategy to support our B2B SaaS offerings. We used tools like Marketo and WordPress to manage and distribute content, including detailed case studies, white papers, and industry reports. These resources were designed to address the specific challenges and needs of our audience, enhancing our reputation as a thought leader and driving engagement. Our content marketing efforts led to a 40% increase in lead conversions and a significant boost in our sales pipeline.

Social Media Marketing

Experience at Claire’s: At Claire’s, I led the social media marketing strategy across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn. We created engaging content tailored to each platform, from promotional posts and customer stories to interactive polls and contests. By leveraging social media analytics tools like Hootsuite and Sprout Social, we tracked engagement metrics and adjusted our strategies in real-time. Our efforts resulted in a 150% year-over-year growth in social media engagement and a significant increase in brand awareness and customer loyalty.

Experience at Panduit: At Panduit, I managed our social media marketing campaigns, ensuring consistent brand messaging across all platforms. We utilized tools like Buffer for scheduling and monitoring posts, and Canva for creating visually appealing graphics. By engaging with our audience through regular updates and interactive content, we increased our social media followers by 50% and significantly boosted our online presence.

Other Notable Examples:

Experience at ADP: At ADP, I developed and executed an integrated digital marketing strategy that included SEM, SEO, content marketing, and social media. Using tools like Marketo and Google Analytics, we tracked performance and optimized our campaigns, resulting in a 40% increase in lead generation and a 25% increase in marketing-contributed revenue.

Experience at Repligen: At Repligen, I led the digital marketing strategy for their B2B SaaS lab systems, leveraging SEO, SEM, content marketing, and social media to drive engagement and lead generation. Our comprehensive approach, supported by tools like Moz, Google Ads, and Hootsuite, resulted in a 12% year-over-year revenue increase from digital channels.

By leveraging my expertise in SEM, SEO, content marketing, and social media, along with my numerous certifications from Google and HubSpot, I have consistently developed and executed strategies that drive growth and engagement. My comprehensive approach ensures that each digital marketing channel is optimized to achieve maximum impact, contributing to overall business success.

Education and Experience

I hold a Bachelor of Arts in Marketing from DeVry University, which has provided me with a solid foundation in marketing principles and business management. Additionally, I earned a Master of Business Administration (MBA) in International Marketing from South University, graduating magna cum laude with a GPA of 3.9. This advanced education has further enhanced my strategic and analytical skills, essential for driving successful marketing initiatives.

Beyond my formal education, I am committed to continuous learning and professional development. I have earned numerous certifications, including over 10 Google Certifications, multiple HubSpot certifications, and more than 80 LinkedIn certifications. These certifications reflect my dedication to staying updated with the latest digital marketing trends and technologies.

Prior to COVID, I was an active public speaker on topics related to digital transformation and marketing, sharing my insights and experiences with industry peers. Moreover, I teach Digital Communications and Project Management as an Adjunct Professor at Southern New Hampshire University (SNHU), which allows me to mentor and educate the next generation of marketing professionals. This combination of education, certifications, and teaching experience positions me well to contribute effectively to IntelePeer’s strategic goals.

Throughout my career, I have demonstrated strong analytical skills, effectively interpreting data to drive actionable insights and inform strategic decision-making. My ability to analyze complex datasets and translate them into meaningful strategies has been pivotal in achieving business objectives and enhancing marketing performance. I have consistently led data-driven organizations, believing that data should tell a story and guide our decisions to achieve optimal results.

Experience at Repligen: At Repligen, I led the implementation of an integrated data lake that centralized our marketing data from various sources. Utilizing advanced analytics tools such as Google Analytics, Tableau, and Salesforce, my team and I gained a comprehensive view of customer behavior and campaign performance. By analyzing this data, we identified key areas for improvement, such as optimizing our lead scoring model and refining our content strategy. This data-driven approach resulted in a 12% year-over-year revenue increase and a 10% improvement in resource allocation.

Experience at Cherwell Software: At Cherwell Software, I spearheaded the development of real-time dashboards using Tableau and HubSpot to track key performance indicators (KPIs) such as conversion rates, lead quality, and campaign ROI. By continuously monitoring these metrics, we made informed adjustments to our marketing strategies. For example, by analyzing the performance of our email campaigns, we implemented A/B testing to optimize subject lines and content, leading to a 28% increase in open rates and a 15% increase in click-through rates. Our data-driven methodology ensured that every marketing decision was backed by solid data.

Experience at Nile: At Nile, I utilized advanced analytics tools like Google Data Studio and Marketo to track and analyze our marketing performance. By implementing detailed segmentation and cohort analysis, we identified high-performing segments and tailored our campaigns accordingly. This led to a 40% increase in lead conversions and a significant improvement in our sales pipeline. Our data-driven approach also allowed us to optimize our budget allocation, ensuring maximum ROI from our marketing investments.

Experience at ADP: At ADP, I developed a comprehensive analytics framework that integrated data from various marketing channels. Using tools like Google Analytics, Marketo, and Tableau, we tracked KPIs such as lead generation, cost-per-lead (CPL), and return on investment (ROI). This holistic view of our marketing performance enabled us to make data-driven decisions that enhanced our lead nurturing processes and improved conversion rates by 25%. Our analytical insights also informed our content strategy, resulting in a 35% increase in website traffic and a 20% rise in engagement.

Other Notable Examples:

Experience at Cochlear: At Cochlear, I led the implementation of data-driven UX improvements across our digital platforms. By analyzing user behavior with tools like Hotjar and Google Analytics, we identified pain points in the customer journey and made necessary adjustments. These insights led to a 30% increase in website traffic and a 25% improvement in customer satisfaction.

Experience at Panduit: At Panduit, I managed the integration of advanced analytics into our digital marketing strategy. Using tools like Adobe Analytics and Salesforce, we tracked detailed performance metrics across our digital channels. By interpreting this data, we enhanced our lead generation efforts, resulting in a 40% increase in site traffic and a 15% boost in online sales.

Leading data-driven organizations in all my roles, I firmly believe that data should tell a story and guide our decisions. This approach has consistently driven successful marketing strategies and business growth. I am adept at using a variety of analytics tools to gain a deep understanding of performance metrics, enabling me to make informed decisions and continuously optimize marketing efforts for maximum impact.

Throughout my career, I have consistently demonstrated excellent communication, presentation, and interpersonal skills, which have enabled me to influence and inspire my teams effectively. My leadership style is centered around open communication, collaboration, and fostering a supportive environment that encourages growth and innovation.

Experience Leading and Inspiring Teams: At Repligen, as the Global Director of Digital Strategy, I led a diverse team of 10 professionals. Through regular team meetings, one-on-one check-ins, and transparent communication, I ensured that everyone was aligned with our strategic goals and felt valued. By fostering a collaborative environment and encouraging team members to share their ideas, we achieved a 12% year-over-year revenue increase from digital channels. My ability to communicate complex strategies in a clear and relatable manner helped build trust and motivation within the team.

Teaching and Mentorship: In addition to my professional roles, I am an Adjunct Professor at Southern New Hampshire University (SNHU), where I teach Digital Communications and Project Management. This role has allowed me to share my knowledge and passion for digital marketing with the next generation of professionals. My commitment to education and mentorship is reflected in my teaching style, which emphasizes practical applications and encourages student engagement. This experience has further honed my ability to communicate effectively and inspire others to achieve their full potential.

Long-term Professional Relationships: I am honored to have had several team members follow me to multiple organizations throughout my career. This loyalty is a testament to the strong relationships and trust I build with my team members. For instance, at Cherwell Software, I led a digital marketing team that included several colleagues from previous roles. Our collective experience and mutual trust allowed us to quickly align on strategic initiatives and achieve remarkable results, such as a 200% increase in MQL production and a 60% boost in the sales pipeline.

Presentation and Public Speaking: As a frequent public speaker on topics related to digital transformation and marketing, I have developed strong presentation skills that enable me to effectively convey complex ideas to diverse audiences. Whether speaking at industry conferences or leading internal training sessions, I focus on making my presentations engaging and accessible, ensuring that key messages resonate with the audience. This ability to connect with people and clearly articulate my vision has been instrumental in driving organizational buy-in and achieving strategic objectives.

Other Notable Examples:

At Nile: At Nile, I built and led a digital demand generation team, fostering a collaborative and innovative culture. By providing clear direction, ongoing support, and opportunities for professional development, I inspired my team to exceed our sales pipeline goals, contributing to over $50M in annual sales.

At ADP: At ADP, I led a cross-functional team focused on developing and executing an enterprise-wide demand generation function. My ability to communicate effectively and build strong interpersonal relationships across departments enabled us to increase lead generation by 40% and marketing-contributed revenue by 25%.

My excellent communication, presentation, and interpersonal skills, combined with my ability to lead and inspire teams, have been key factors in my professional success. Whether through my professional roles, teaching, or public speaking, I consistently strive to empower others, foster collaboration, and drive impactful results.

Throughout my career, I have been deeply committed to building and leading high-performing teams, with a strong emphasis on professional development. My leadership philosophy revolves around empowering team members, fostering a collaborative environment, and providing opportunities for continuous learning and growth.

Experience at Repligen: At Repligen, as the Global Director of Digital Strategy, I led a diverse team of 10 professionals. I implemented regular training sessions and workshops to keep the team updated on the latest digital marketing trends and technologies. By encouraging team members to pursue certifications and attend industry conferences, I fostered a culture of continuous learning. This focus on professional development resulted in a highly motivated team that achieved a 12% year-over-year revenue increase from digital channels.

Experience at Nile: At Nile, I built and led a digital demand generation team from scratch. My approach included identifying and nurturing talent, providing mentorship, and setting clear performance goals. By creating a supportive and challenging environment, I helped team members develop their skills and advance in their careers. This dedication to professional growth contributed to a 40% increase in lead conversions and a significant boost in our sales pipeline.

Experience at Cherwell Software: At Cherwell Software, I championed a culture of professional development by implementing a comprehensive onboarding program and regular skill-building workshops. I encouraged team members to take ownership of their projects and provided the necessary resources for their success. This focus on development led to a 200% increase in MQL production and a 60% boost in the sales pipeline within two years.

Teaching and Mentorship: In addition to my professional roles, I am an Adjunct Professor at Southern New Hampshire University (SNHU), where I teach Digital Communications and Project Management. This role allows me to share my knowledge and passion for digital marketing with the next generation of professionals. My commitment to education and mentorship is reflected in my teaching style, which emphasizes practical applications and encourages student engagement. This experience has further honed my ability to guide and inspire others in their professional development.

Long-term Professional Relationships: I am honored to have had several team members follow me to multiple organizations throughout my career. This loyalty is a testament to the strong relationships and trust I build with my team members. By fostering a collaborative and inclusive environment, I have been able to retain top talent and ensure that my teams remain highly motivated and productive.

Public Speaking and Knowledge Sharing: As a frequent public speaker on topics related to digital transformation and marketing, I have developed a reputation for sharing valuable insights and fostering professional growth. My presentations at industry conferences and internal training sessions focus on practical strategies and real-world applications, helping others to expand their knowledge and skills.

Other Notable Examples:

Experience at Panduit: At Panduit, I led a global team of 42 marketers, implementing a robust professional development program that included cross-functional training and leadership development. This approach not only enhanced individual skills but also improved team collaboration and performance, resulting in a 40% increase in site traffic and a 15% improvement in online sales within six months.

Experience at ADP: At ADP, I built a cross-functional team of strategic marketing experts, focusing on developing and executing an enterprise-wide demand generation function. By fostering a culture of continuous improvement and professional development, I increased lead generation by 40% and marketing-contributed revenue by 25%.

My passion for building and leading high-performing teams is evident in my commitment to professional development and continuous learning. By providing opportunities for growth, fostering a collaborative environment, and empowering team members, I have consistently driven team success and achieved remarkable business results.

Throughout my career, I have been deeply committed to building and leading high-performing teams, with a strong emphasis on professional development. My leadership philosophy revolves around empowering team members, fostering a collaborative environment, and providing opportunities for continuous learning and growth.

Experience at Repligen: At Repligen, as the Global Director of Digital Strategy, I led a diverse team of 10 professionals. I implemented regular training sessions and workshops to keep the team updated on the latest digital marketing trends and technologies. By encouraging team members to pursue certifications and attend industry conferences, I fostered a culture of continuous learning. This focus on professional development resulted in a highly motivated team that achieved a 12% year-over-year revenue increase from digital channels.

Experience at Nile: At Nile, I built and led a digital demand generation team from scratch. My approach included identifying and nurturing talent, providing mentorship, and setting clear performance goals. By creating a supportive and challenging environment, I helped team members develop their skills and advance in their careers. This dedication to professional growth contributed to a 40% increase in lead conversions and a significant boost in our sales pipeline.

Experience at Cherwell Software: At Cherwell Software, I championed a culture of professional development by implementing a comprehensive onboarding program and regular skill-building workshops. I encouraged team members to take ownership of their projects and provided the necessary resources for their success. This focus on development led to a 200% increase in MQL production and a 60% boost in the sales pipeline within two years.

Teaching and Mentorship: In addition to my professional roles, I am an Adjunct Professor at Southern New Hampshire University (SNHU), where I teach Digital Communications and Project Management. This role allows me to share my knowledge and passion for digital marketing with the next generation of professionals. My commitment to education and mentorship is reflected in my teaching style, which emphasizes practical applications and encourages student engagement. This experience has further honed my ability to guide and inspire others in their professional development.

Long-term Professional Relationships: I am honored to have had several team members follow me to multiple organizations throughout my career. This loyalty is a testament to the strong relationships and trust I build with my team members. By fostering a collaborative and inclusive environment, I have been able to retain top talent and ensure that my teams remain highly motivated and productive.

Public Speaking and Knowledge Sharing: As a frequent public speaker on topics related to digital transformation and marketing, I have developed a reputation for sharing valuable insights and fostering professional growth. My presentations at industry conferences and internal training sessions focus on practical strategies and real-world applications, helping others to expand their knowledge and skills.

Other Notable Examples:

Experience at Panduit: At Panduit, I led a global team of 42 marketers, implementing a robust professional development program that included cross-functional training and leadership development. This approach not only enhanced individual skills but also improved team collaboration and performance, resulting in a 40% increase in site traffic and a 15% improvement in online sales within six months.

Experience at ADP: At ADP, I built a cross-functional team of strategic marketing experts, focusing on developing and executing an enterprise-wide demand generation function. By fostering a culture of continuous improvement and professional development, I increased lead generation by 40% and marketing-contributed revenue by 25%.

My passion for building and leading high-performing teams is evident in my commitment to professional development and continuous learning. By providing opportunities for growth, fostering a collaborative environment, and empowering team members, I have consistently driven team success and achieved remarkable business results.

As a strategic leader, I bring a passion for people, technology and problem-solving. I draw my energy from building and nurturing diverse, high performing teams and helping them unlock their best selves in order to make a measurable, lasting impact for our organization. 

Lets team up and build the next evolution of digital marketing for your organization.

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