Embark Behavioral Health

Welcome Embark team! I'm excited you're here. I want to say thank you for the opportunity to present my leadership, skills and background in response to your Vice President Digital Marketing position. Please see below for more information.

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The Qualifications for this position and how my background aligns.

I possess a Bachelor’s degree in Marketing from DeVry University with a minor in Computer Science. Additionally, I hold an MBA with a specialization in International Marketing from South University where I graduated magna cum laude with an impressive 3.88 GPA.

To supplement my formal education, I have earned over 100 certifications across all areas of digital marketing, development, leadership, and more. My diverse knowledge and skills, combined with my academic achievements, enable me to bring a unique perspective and comprehensive understanding to any project or task assigned to me. Thank you for your time, and I look forward to contributing to the growth and success of our company.

With over 15 years of experience in the digital marketing field, I am confident in my ability to drive exceptional results and contribute to the growth and success of Progress Residential.

Throughout my career, I’ve had the privilege to build, lead and inspire amazing digital marketing teams. With passion and dedication, we consistently surpassed expectations and achieved outstanding results. Building a collaborative and supportive environment, we accomplished success in generating demand. We consistently brought in high-quality leads and drove strong digital conversion rates. Our track record speaks for itself, as we consistently exceeded targets and made a significant impact on revenue growth

One aspect I believe that sets me apart as a leader is the trust and loyalty I have garnered from my team members. Over the years, I have had the privilege of having several team members follow me to multiple organizations, a testament to the positive and empowering leadership style I believe I bring to the table. My focus on nurturing and growing my team members, providing them with opportunities for professional development, and fostering a collaborative and supportive environment has not only resulted in their personal growth but has also translated into exceptional team performance and results.

My leadership qualities have been recognized and endorsed by numerous colleagues and superiors, leading to a collection of letters of recommendation that highlight my ability to inspire and motivate teams, my strategic mindset, and my commitment to achieving excellence. These recommendations speak to my proven track record of driving successful outcomes and my ability to build high-performing teams that consistently deliver results.

In terms of specific qualifications, I have over 8 years of leadership experience in digital marketing, where I have honed my expertise in demand generation and lead creation. I have a deep understanding of the digital landscape and have successfully implemented strategies and tactics that have driven substantial lead generation and digital conversion rates. My hands-on experience in executing effective digital marketing campaigns, optimizing digital channels, and leveraging cutting-edge technologies has consistently resulted in exceptional results and a strong return on investment.

I am excited about the opportunity to bring my experience, leadership qualities, and proven track record of success to Progress Residential. I am confident that my ability to build and lead high-performing digital teams, my focus on demand generation and lead creation, and my dedication to driving digital conversion rates will make a significant impact on the organization’s growth and success.

With over twenty years of experience in various areas of digital marketing, including paid search, SEO, email, social media, video, programmatic advertising, and display, I bring a wealth of knowledge and expertise to the table. While I don’t have direct experience in OTT (Over-The-Top) advertising, my comprehensive understanding of the digital landscape and my ability to adapt and learn quickly make me well-equipped to excel in this area as well.

In addition to my extensive hands-on experience, I have invested in continuous learning and professional development, holding numerous certifications from Google, HubSpot, and LinkedIn Learning. These certifications validate my proficiency and commitment to staying up-to-date with the latest industry trends and best practices.

Furthermore, my passion for digital marketing extends beyond my professional endeavors. As a public speaker on digital transformation, I have had the opportunity to share my insights and expertise with diverse audiences, helping organizations navigate the digital landscape effectively. As an adjunct professor in digital communications, I have had the privilege of shaping the minds of future digital marketers, instilling in them the values of innovation and excellence.

By leveraging my broad experience, certifications, and dedication to ongoing learning, I am confident in my ability to contribute to the success of Progress Residential as the VP of Digital Marketing. I am excited about the opportunity to drive growth, optimize digital strategies, and deliver outstanding results for your organization.

With my experience in building and leading budgets of all sizes and scales, including multi-million dollar digital marketing budgets, I am confident in my ability to bring significant value to your organization. Additionally, my expertise in managing vendor relationships and negotiating contracts will ensure optimal resource allocation, eliminate waste, and drive improved ROI on every dollar spent.

Throughout my career, I have successfully managed digital marketing budgets of varying magnitudes, demonstrating my ability to make strategic decisions that align with business objectives while maximizing budget efficiency. Whether working with modest budgets or multi-million dollar allocations, I have consistently delivered results by implementing data-driven strategies and optimizing resource allocation to achieve the greatest impact.

In addition to budget management, I have developed strong business relationships with various vendors and partners. I understand the importance of fostering mutually beneficial relationships built on trust, transparency, and collaboration. Leveraging my extensive network, I have successfully sourced and partnered with vendors that align with organizational goals and deliver value through their products or services.

Moreover, I possess valuable experience in negotiating contracts to ensure favorable terms and conditions for the organization. I have a proven track record of eliminating areas of inefficiency, such as tech and vendor debt, through strategic renegotiations and streamlined vendor management processes. By optimizing contracts and reducing costs, I have consistently improved ROI and freed up resources to invest in areas that drive greater value and impact.

I am confident that my expertise in managing digital marketing budgets, vendor relationships, and contract negotiations will bring significant value to Embark. By leveraging my skills in resource optimization, vendor management, and strategic negotiations, I can ensure that every dollar spent is maximized to its full potential, resulting in improved ROI and overall success for the organization.

Throughout my career, I have demonstrated a deep understanding of digital analytics platforms such as Google Analytics and Adobe Analytics, with nearly 20 years of experience in leveraging these tools to drive data-driven decision-making. I hold certifications in Google Analytics and have also completed several data analytics certifications through LinkedIn.

Using these analytics platforms, I have successfully utilized data to inform strategic program development, optimize the customer journey, and make data-driven decisions. By leveraging A/B testing and conversion rate optimization (CRO) techniques, I have implemented initiatives that have enhanced user experiences and delivered measurable results.

Through comprehensive A/B testing, I have identified the most effective variations in design, messaging, and user flow, optimizing conversion rates and achieving business objectives. By analyzing data and user feedback, I have gained valuable insights into user behavior and preferences, enabling informed decisions for continuous improvement.

Furthermore, I have employed CRO methodologies to optimize the customer journey, addressing pain points, bottlenecks, and opportunities for improvement. By leveraging analytics and data-driven approaches, I have developed targeted strategies to enhance user experiences, increase conversions, and maximize the impact of digital marketing efforts.

In addition to my expertise in analytics, A/B testing, and CRO, I also have extensive experience with data visualization tools such as Looker Studio, Data Studio, and Tableau. These tools have allowed me to effectively communicate data insights and facilitate data-driven decision-making across organizations.

My comprehensive experience in utilizing analytics to drive strategic program development, optimize the customer journey, and employ A/B testing and CRO techniques has consistently delivered impactful results. I am confident that my proficiency in leveraging analytics platforms, coupled with my data visualization skills, will enable me to contribute to the success of your organization’s digital marketing efforts.

Throughout my leadership journey, I’ve had the privilege of leading high-performing teams and driving transformative change in the digital marketing landscape. One notable example is during my tenure as the Vice President of Digital Demand Generation at Nile. I was personally recruited by the CMO who I had worked alongside at my previous organization to digitally launch the company’s premier new brand and build a successful digital marketing practice from scratch. By establishing clear processes and procedures, documenting best practices, and ensuring optimal brand presentation, my team consistently delivered strong results.

Another example of my leadership skills in action is during my time as the Global Director of Digital Marketing and Platforms at Panduit. Here, I spearheaded a digital transformation initiative that integrated offline to online marketing strategies, migrated disparate digital properties to a unified global presence, and optimized brand and asset presentation. By implementing best practices in digital marketing and data management, I ensured a streamlined and integrated brand presence that effectively connected the buyer’s journey and drove conversion. Through my strategic guidance and cross-functional collaboration, we achieved remarkable success in demand generation, lead creation, and digital conversion.

What I believe sets me apart as a leader is not only my professional achievements but also my ability to nurture and grow my team members. Over my 15-year career, I have built strong relationships with my team, earning their trust and loyalty. I am proud to say that several team members have followed me to multiple organizations, a testament to my leadership style and the positive impact I have had on their professional growth. I believe in creating a supportive environment where team members feel valued, empowered, and inspired to reach their full potential. By fostering a culture of continuous learning and providing mentorship, I have witnessed my team members thrive and achieve remarkable career milestones.

These real-life examples I hope highlight my leadership qualities in action – conceptual problem-solving, strategy-setting, change management, and working cross-functionally. I bring not only a wealth of experience and expertise but also a genuine passion for nurturing and developing my team. With a track record of consistently exceeding expectations and delivering outstanding outcomes, I am confident in my ability to lead, grow, and propel the team at Progress Residential to new heights of success.

With more than 18 years of experience in data analytics, analysis, and insights-driven decision making, combined with a mindset of experimentation through data-driven marketing platforms, I am confident in my ability to make a substantial impact on your organization’s success.

Throughout my extensive career, I have consistently leveraged data to drive strategic initiatives and achieve remarkable results. With a deep understanding of data analytics methodologies and tools, I have been able to uncover valuable insights that have informed and guided decision-making processes. By analyzing complex data sets, I have identified patterns, trends, and opportunities that have directly contributed to the success of various marketing campaigns and initiatives.

My proficiency in data-driven marketing platforms has allowed me to conduct comprehensive experiments, enabling me to optimize campaigns, identify target audience segments, and refine messaging for maximum impact. I am skilled in leveraging A/B testing, conversion tracking, and other measurement techniques to evaluate the effectiveness of marketing strategies and drive continuous improvement. By embracing a mindset of experimentation, I have successfully identified innovative approaches that have propelled business growth and improved marketing ROI.

Over the course of my career, I have demonstrated a track record of using data to inform strategic decisions. By combining analytical insights with a deep understanding of the industry and market trends, I have been able to identify new market opportunities and stay ahead of the competition. This strategic thinking, grounded in data-driven insights, has allowed me to develop and execute successful marketing campaigns that have resulted in increased customer acquisition, improved retention rates, and significant revenue growth.

Furthermore, my ability to effectively communicate data-driven insights has been instrumental in driving organizational alignment and stakeholder buy-in. I am adept at translating complex data findings into actionable recommendations, presenting them in a clear and compelling manner to diverse audiences. This has fostered a culture of data-driven decision making throughout the organizations I have worked with, enabling teams to embrace a shared vision and work towards common goals.

I am excited about the opportunity to bring my expertise in data analytics, analysis, and insights-driven decision making to Embark. I am confident that my strategic mindset, coupled with my extensive experience in leveraging data-driven marketing platforms, will allow me to contribute to your organization’s growth and success.

As a digital marketing professional with a strong focus on staying up-to-date with the latest trends, technologies, and best practices, I am confident in my ability to drive exceptional results and contribute to the growth and success of Embark.

Throughout my career, I have consistently prioritized staying informed about emerging trends and shifts in the digital marketing landscape. I actively engage in industry forums, attend conferences and webinars, and keep myself updated with industry publications. This commitment to continuous learning ensures that I am well-versed in the latest digital marketing strategies and tactics that can deliver impactful results.

Moreover, I firmly believe in the power of experimentation and data-driven decision-making. By actively testing and analyzing different marketing approaches, I am able to identify the most effective strategies for specific target audiences and objectives. This iterative approach allows me to leverage the latest trends and technologies effectively, driving innovative and successful digital marketing campaigns.

Furthermore, I am passionate about fostering a culture of continuous learning within my teams. I encourage my team members to engage in professional development opportunities, attend relevant training sessions, and share their knowledge with one another. By creating an environment that values ongoing education, I ensure that my teams are equipped with the knowledge and skills necessary to execute cutting-edge digital marketing strategies.

In summary, my dedication to staying up-to-date with the latest digital marketing trends, technologies, and best practices, combined with my proven track record of driving exceptional results, make me a strong fit for the digital marketing role at Embark. I am excited about the opportunity to contribute to your organization’s growth and success by leveraging my expertise and passion for continuous learning.

As a strategic leader, I bring a passion for people, technology and problem-solving. I draw my energy from building and nurturing diverse, high performing teams and helping them unlock their best selves in order to make a measurable, lasting impact for our organization. 

Lets team up and build the next evolution of digital marketing for your organization.

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