ADM - Qualifications

Welcome ADM team! I'm excited you're here. I want to say thank you for the opportunity to present my leadership, skills and background in response to your Global Director, Digital Marketing position. Please see below for more information.

Home   |   Responsibilities  |  Qualifications

The Qualifications for this position and how my background aligns.

As a seasoned professional, I pride myself on my exceptional communication skills and my ability to foster collaboration among diverse stakeholders. By effectively gathering insights and perspectives from various teams and departments, I can create a shared marketing vision that not only supports but also enhances our organizational goals. I excel in facilitating open dialogue, ensuring that everyone feels heard and valued, ultimately leading to more cohesive and effective marketing strategies.

At Repligen, for instance, I orchestrated cross-functional strategy sessions, bringing together stakeholders from marketing, sales, and IT. Through active listening and empathetic communication, I facilitated a shared understanding of our digital vision and objectives, garnering buy-in from all involved parties. This collaborative approach resulted in a unified effort towards our common goals and drove tangible outcomes for the organization.

As an adept communicator, I’ve cultivated the skill to gather insights from diverse stakeholders and coalesce them into a shared marketing vision that drives organizational success. At Repligen, I orchestrated cross-functional strategy sessions, weaving together input from marketing, sales, and IT teams to craft a unified digital roadmap. This collaborative approach ensured alignment with our organizational objectives and fostered a sense of ownership among team members, resulting in tangible advancements in our digital capabilities.

During my tenure at Nile, I spearheaded transparent communication channels, engaging internal teams and external partners to align marketing initiatives with strategic goals. By actively listening to stakeholders’ perspectives, I cultivated a shared understanding of our brand’s objectives, fostering cohesion and collaboration across departments. This collaborative ethos propelled us towards achieving our marketing targets and driving meaningful outcomes for the company.

Moreover, at Cherwell, I leveraged my communication prowess to gather insights from diverse stakeholders and shape a comprehensive digital marketing strategy. By engaging with teams across the organization, I synthesized input to create a cohesive vision that propelled our brand forward in the digital landscape. This inclusive approach ensured that our marketing efforts were aligned with our overarching goals, driving impactful results and enhancing our market presence.

Similarly, during my tenure at ADP, I honed my ability to gather information from multiple stakeholders and craft a shared marketing vision. By fostering open dialogue and collaboration, I ensured that everyone’s input was valued and integrated into our strategic planning process. This collaborative approach enabled us to develop marketing initiatives that resonated with our target audience and supported our business objectives, driving growth and success for the organization.

As a proactive self-starter, I thrive in roles where I can seamlessly transition between crafting strategic initiatives and executing digital marketing plans. Throughout my career, I’ve demonstrated my ability to take ownership of projects from inception to completion, effectively leading the strategic direction while also rolling up my sleeves to drive execution.

At Repligen, I took the initiative to spearhead a dynamic transformation in our digital landscape, leading the development of a comprehensive demand generation strategy while also overseeing the execution of key initiatives. By balancing strategic oversight with hands-on involvement, I ensured that our digital marketing efforts were aligned with our long-term objectives, driving tangible results and advancing our market position.

Similarly, during my tenure at Nile, I embraced the challenge of building a digital marketing practice from scratch, taking the lead in defining strategic priorities and then actively managing the implementation process. This proactive approach enabled us to swiftly adapt to market dynamics and capitalize on emerging opportunities, driving robust growth and engagement across our digital channels.

Moreover, at Cherwell, I demonstrated my ability to pivot between strategy and execution by overseeing the rebuild of our digital marketing practice while also driving day-to-day operations. By providing strategic guidance and hands-on support, I ensured that our digital initiatives were effectively executed and aligned with our broader business goals, driving measurable outcomes and enhancing our market presence.

At ADP, I further honed my skills in navigating the complexities of digital marketing, seamlessly transitioning between strategic planning and tactical execution to drive impactful results. By proactively identifying areas for improvement and taking decisive action, I contributed to the success of key initiatives and helped drive growth for the organization.

Throughout my career, I’ve developed extensive experience in integrating marketing programs into complex website ecosystems, collaborating closely with agencies and IT teams to strategically manage and merge multiple websites.

At Repligen, I led the initiative to revamp our digital presence, which involved integrating various marketing programs into a cohesive website ecosystem. By working closely with our IT teams and external agencies, we successfully merged multiple websites while ensuring seamless integration of our marketing initiatives. This strategic approach not only enhanced user experience but also improved overall brand visibility and engagement.

Similarly, during my tenure at Nile, I oversaw the integration of marketing programs into our website ecosystem following the launch of a new brand. By partnering with agencies and IT teams, we strategically managed multiple websites to ensure consistency in messaging and branding across all digital touchpoints. This collaborative effort resulted in a unified online presence that effectively supported our marketing objectives and drove tangible business outcomes.

Moreover, at Cherwell, I played a key role in integrating marketing programs into our website ecosystem to support our digital transformation efforts. Through close collaboration with internal and external stakeholders, we successfully merged multiple websites and implemented a cohesive digital strategy that aligned with our broader business goals. This integrated approach enabled us to enhance user experience, drive lead generation, and improve overall marketing effectiveness.

At ADP, I further refined my skills in managing complex website ecosystems by overseeing the integration of marketing programs into our digital platforms. By working closely with cross-functional teams and external partners, we strategically managed multiple websites to ensure alignment with our marketing objectives and enhance overall brand consistency. This collaborative approach enabled us to effectively engage our target audience and drive meaningful results across our digital channels.

Seasoned Expertise in Global Digital Marketing Development: With over 15 years of dedicated experience in developing results-oriented digital marketing capabilities, I bring a wealth of knowledge and expertise to the table. Throughout my career, I have honed my skills within global organizations, as well as esteemed web agencies and digital marketing consulting firms. This extensive background has provided me with a comprehensive understanding of the ever-evolving digital landscape and a proven track record of driving impactful outcomes on a global scale.

Strategic Leadership in Digital Marketing: As a seasoned leader in the digital marketing arena, I have consistently demonstrated my ability to develop and execute strategic initiatives that yield tangible results. Whether within a corporate setting or as part of a consulting team, I leverage my deep industry knowledge and forward-thinking approach to devise innovative strategies that align with business objectives and drive sustainable growth. By staying abreast of emerging trends and leveraging cutting-edge technologies, I ensure that my organizations remain at the forefront of the digital marketing landscape.

Cross-Functional Collaboration and Partnership Building: One of my key strengths lies in my ability to foster collaboration and build strong partnerships across diverse teams and stakeholders. Whether working within a global organization or alongside external agencies, I prioritize open communication, mutual respect, and shared goals to drive alignment and achieve collective success. By leveraging the strengths of each team member and forging strategic alliances, I create synergies that amplify the impact of our digital marketing efforts and deliver superior outcomes for the organization.

Proven Track Record of Results: Throughout my career, I have delivered measurable results that have propelled organizations to new heights of success in the digital realm. From driving revenue growth and enhancing market presence to optimizing digital marketing campaigns and improving customer engagement, my contributions have consistently made a tangible impact on business performance. By leveraging data-driven insights and employing a strategic approach to decision-making, I have been able to achieve significant ROI and drive sustainable long-term value for my organizations and clients alike.

Continuous Learning and Innovation: In the fast-paced world of digital marketing, innovation is key to staying ahead of the curve. I am deeply committed to continuous learning and professional development, constantly seeking out new opportunities to expand my skill set and embrace emerging technologies and methodologies. By fostering a culture of innovation within my teams and encouraging experimentation and creativity, I ensure that we remain agile and adaptable in the face of evolving market dynamics, driving ongoing success and growth in the digital arena.

Extensive Experience in Digital Agency Management: With over a decade of experience in working at digital agencies and managing digital agency partners, I bring a wealth of expertise in overseeing every aspect of agency relationships. Throughout my career, I have played a pivotal role in developing scope of work agreements, meticulously managing budgets, facilitating efficient decision-making processes, and ensuring the seamless execution of projects. My hands-on experience in collaborating with digital agencies has equipped me with a deep understanding of industry best practices, allowing me to forge strategic partnerships that drive results and exceed expectations.

Scope of Work Development: As someone who has spearheaded numerous digital initiatives, I understand the importance of clearly defining project scopes to align with organizational goals and objectives. I excel in developing comprehensive scope of work agreements that outline project deliverables, timelines, and resource requirements in detail. By setting clear expectations from the outset, I ensure that all stakeholders are aligned and empowered to execute tasks efficiently, ultimately driving project success and client satisfaction.

Budget Management and Financial Oversight: Effective budget management is paramount to the success of any digital project, and I take great care in overseeing financial aspects with diligence and precision. From establishing project budgets to monitoring expenses and tracking ROI, I leverage my financial acumen to optimize resource allocation and maximize value for clients and stakeholders. By employing robust budgeting strategies and implementing cost-saving measures, I ensure that projects are delivered on time and within budget constraints, without compromising quality or outcomes.

Efficient Decision-Making and Execution: In fast-paced digital environments, the ability to make informed decisions quickly is essential to maintaining momentum and driving progress. Drawing on my extensive experience, I am adept at navigating complex challenges, evaluating options, and making sound decisions with confidence and efficiency. Whether it’s prioritizing tasks, resolving conflicts, or mitigating risks, I leverage my strategic mindset and decisive leadership style to keep projects on track and deliver results that exceed expectations.

Strategic Partnership Management: Building and nurturing strong relationships with digital agency partners is a cornerstone of my approach to project management. I believe in fostering open communication, mutual respect, and collaboration to cultivate partnerships that are built on trust and accountability. By aligning goals, sharing insights, and fostering a culture of transparency, I forge strong bonds with agency partners that enable us to work seamlessly together towards shared objectives. Through effective partnership management, I ensure that projects are delivered with excellence and that client expectations are consistently exceeded.

While I may not have direct experience in the food and beverage industry, my extensive background in B2B, particularly in areas such as bio-processing and healthcare, equips me with the skills and insights that are highly transferable to any industry. Throughout my career, I’ve demonstrated a strong commitment to immediately immersing myself in the industries I work in, learning intricacies, and understanding what is needed to lead to success.

My experience in working with global teams has been instrumental in driving collaborative efforts and achieving organizational objectives across diverse markets. At Repligen, for example, I led a global digital demand generation organization, where I successfully aligned teams from different regions to execute cohesive strategies that drove revenue growth and enhanced market presence on a global scale. This experience has equipped me with the cultural awareness and adaptability required to effectively work with teams across various geographies.

Furthermore, my extensive B2B experience has honed my strategic thinking and problem-solving abilities, enabling me to develop tailored digital marketing strategies that resonate with target audiences and drive business results. Whether it’s optimizing digital channels for lead generation in the healthcare sector or enhancing brand visibility in the bio-processing industry, I bring a wealth of expertise that can be applied to drive success in any B2B environment.

In summary, while prior experience in the food and beverage industry may be a bonus, my proven track record, industry-agnostic approach, and commitment to excellence make me well-equipped to excel in any B2B setting. I am confident in my ability to leverage my skills and experience to make valuable contributions to your organization, driving growth and delivering results in line with your strategic objectives.

Building relationships, fostering collaboration, and leading by influence are core components of my professional ethos. Throughout my career, I’ve honed these skills and demonstrated their effectiveness across various levels of organizations.

At Nile, for instance, I was tasked with building a digital marketing practice from scratch. This involved not only establishing relationships with internal stakeholders across departments but also collaborating effectively with external partners such as agencies and vendors. By leading with influence rather than authority, I was able to rally teams around a shared vision and drive collective efforts towards achieving our strategic objectives.

Similarly, at Cherwell Software, I championed a comprehensive rebuild of the digital marketing practice. Through effective relationship-building and collaboration, I was able to align cross-functional teams towards a common goal, driving the successful execution of digital initiatives and delivering measurable results.

My ability to build rapport and collaborate effectively extends beyond internal teams to encompass external stakeholders as well. Whether it’s working with clients, agency partners, or industry peers, I prioritize open communication, mutual respect, and a shared commitment to success.

In summary, my track record reflects a consistent ability to build strong relationships, foster collaboration, and lead by influence at all levels of the organization. These skills have been instrumental in driving successful outcomes throughout my career and will continue to be foundational in my approach to leadership and teamwork.


Leading a blended team of internal, external, and cross-functional stakeholders requires a nuanced approach that prioritizes effective communication, collaboration, and strategic alignment. Throughout my career, I’ve had extensive experience in navigating and leading such teams, leveraging my skills to drive cohesion and synergy among diverse stakeholders.

At Repligen, for example, I spearheaded the establishment of a global digital demand generation organization. This endeavor involved not only leading internal teams but also collaborating closely with external partners such as agencies and technology vendors. By fostering strong relationships and maintaining open lines of communication, I was able to ensure that all stakeholders were aligned with our strategic objectives and working towards a common goal.

Similarly, during my tenure at ADP, I led a centralized marketing organization responsible for defining, building, and executing demand generation programs across various business units. This required orchestrating efforts across internal marketing teams, external agencies, and cross-functional stakeholders to drive impactful outcomes.

My ability to lead blended teams extends beyond traditional organizational boundaries. Whether it’s collaborating with clients, agency partners, or other external stakeholders, I prioritize building trust, fostering collaboration, and driving collective success. By leveraging the unique strengths of each team member and fostering a culture of inclusivity and collaboration, I’ve been able to achieve remarkable results even in complex, multifaceted environments.

In summary, my experience in leading blended teams underscores my ability to navigate diverse stakeholder dynamics, drive alignment, and foster collaboration across organizational boundaries. These skills have been instrumental in driving successful outcomes throughout my career and will continue to be a cornerstone of my leadership approach.

uperior strategic thinking, problem-solving, and an innovative mindset are the cornerstones of my approach to digital marketing leadership. Throughout my career, I’ve consistently demonstrated my ability to envision and execute innovative strategies that drive impactful results and address complex challenges.

At Nile, for instance, I was tasked with launching a premier new brand and building a digital marketing practice from the ground up. This required not only strategic foresight but also creative problem-solving to navigate the complexities of launching a new brand in a competitive market. By leveraging my strategic thinking skills, I developed a comprehensive digital strategy that encompassed everything from UX/UI design to marketing automation, resulting in rapid growth and market penetration.

Similarly, at Repligen, I led a dynamic transformation in the digital landscape by spearheading the enhancement of demand generation strategies. Drawing on my innovative mindset, I initiated initiatives such as migrating to Commerce Cloud and implementing a marketing forecasting tool, which drove significant revenue growth and improved resource allocation efficiency.

My strategic approach is further evidenced by my tenure at ADP, where I defined and implemented an enterprise-wide digital marketing strategy encompassing digital experience design, inbound demand generation, and content marketing. By combining strategic vision with tactical execution, I was able to drive tangible business outcomes and position the organization for long-term success.

In summary, my superior strategic thinking, problem-solving abilities, and innovative mindset have been instrumental in driving success throughout my career. Whether it’s launching new brands, enhancing demand generation strategies, or driving enterprise-wide digital transformations, I consistently apply strategic foresight and creative problem-solving to achieve impactful results.

My ability to quickly adapt to changing environments related to the role has been honed through years of experience navigating dynamic and fast-paced digital landscapes. Throughout my career, I’ve encountered various industry shifts, technological advancements, and market fluctuations, and I’ve consistently demonstrated my agility in responding to these changes.

For example, at Cherwell Software, I spearheaded a rebuild of the digital marketing, MarTech, and operations practice. Amidst the challenges posed by the COVID-19 pandemic, I swiftly pivoted the company’s GTM digital programs to minimize business impact while still achieving core KPIs and revenue targets. This ability to adapt to unforeseen circumstances and pivot strategies accordingly has been crucial in ensuring continued success and resilience in the face of adversity.

Similarly, at Repligen, I led the migration to Commerce Cloud and initiated a cleanup of the Shopify platform, resulting in a significant revenue increase on consumable sales. By proactively identifying opportunities for improvement and swiftly executing strategic initiatives, I was able to drive positive outcomes even in rapidly changing environments.

My capacity to adapt is further evidenced by my experience at ADP, where I led the strategy and execution of a best-in-class social and digital thought leadership content marketing program. In a constantly evolving digital landscape, I remained flexible and responsive, continuously refining strategies to stay ahead of emerging trends and maintain relevance in the market.

In summary, my track record of success demonstrates my ability to quickly adapt to changing environments related to the role. Whether it’s responding to unforeseen challenges, capitalizing on new opportunities, or staying ahead of industry trends, I approach each situation with flexibility, agility, and a proactive mindset, ensuring continued success in dynamic digital environments.

My passion for talent development and cultivating inclusive, high-performing teams stems from a deeply ingrained belief in the power of mentorship, growth, and collective success. Throughout my career journey, I’ve had the privilege of witnessing team members evolve and thrive under my guidance, with some even choosing to follow me to multiple organizations—a testament to the strong bonds forged and the impact of my leadership style.

One poignant example comes to mind from my time at Panduit, where I had the honor of mentoring an individual I hired into an entry level role who has since ascended to a VP position within a larger organization and still today thanks me for helping guide him forward. It’s incredibly rewarding to stay connected with them and hear how my guidance and support have contributed to his and others professional journeys and accomplishments. Knowing that I’ve played even a small role in their success fills me with a profound sense of fulfillment and purpose.

At Cherwell Software, I embraced the opportunity to lead a diverse and inclusive team, fostering an environment where every voice is valued and every individual is empowered to reach their full potential. By championing diversity and inclusion initiatives and providing ongoing mentorship and support, I’ve cultivated a culture of collaboration, innovation, and mutual respect.

One of the core tenets of my leadership philosophy is the belief that my team’s success is my success. I am deeply invested in their growth and development, and I take pride in creating opportunities for them to excel and achieve their goals. However, I also recognize that setbacks and challenges are inevitable, and when we encounter them, I take full ownership, turning them into valuable learning experiences that we can collectively grow from.

In essence, my passion for talent development and leading inclusive teams is rooted in a genuine desire to see others thrive and succeed. By fostering a culture of continuous learning, empowerment, and accountability, I strive to create an environment where every team member feels valued, supported, and inspired to do their best work.

My career trajectory has been strongly directed toward marketing, stemming from my early years transitioning out of the IT space. This transition marked a pivotal shift that allowed me to leverage my technical background while delving into the dynamic realm of marketing and digital transformation.

At Repligen, I led transformative digital marketing initiatives that reshaped the company’s online presence and market positioning. Through strategic SEO improvements and harnessing the power of data analytics, we achieved a remarkable 300% year-over-year increase in organic traffic, a testament to our forward-thinking approach and commitment to staying ahead of industry trends.

During my tenure at Nile, I played a pivotal role in driving the digital transformation of the organization, steering the company toward a more agile and data-driven marketing approach. By harnessing cutting-edge digital technologies and implementing innovative marketing strategies, we were able to enhance customer engagement and drive measurable business outcomes.

My experience extends beyond strategy formulation to include active engagement in public speaking engagements within the marketing and digital transformation space. Whether it’s sharing insights on industry best practices or discussing the latest trends and innovations, I am passionate about knowledge sharing and fostering thought leadership within the marketing community.

While I may not have a formal consulting background, my roles have consistently revolved around the foundational principles of consulting. As a trusted advisor to business leaders and teams, I have acted as a conduit for driving digital experience and marketing initiatives, leveraging my expertise to align organizational goals with strategic marketing objectives. This hands-on approach has enabled me to effectively navigate complex business challenges and drive meaningful change within my organizations, positioning them for sustained success in today’s rapidly evolving digital landscape.

My journey in marketing has been fueled by a commitment to continuous learning and effective communication, enabling me to train and empower stakeholders across all levels of the organization. With a strong educational background and a passion for sharing knowledge, I have facilitated numerous training sessions and workshops aimed at equipping teams with the skills and insights needed to thrive in the digital age.

Drawing from my experience at ADP, where I spearheaded comprehensive training programs to onboard new team members and upskill existing staff, I understand the importance of tailored learning initiatives that cater to diverse learning styles and skill levels. By leveraging engaging educational materials and interactive training sessions, I have been able to foster a culture of learning and development that empowers individuals to reach their full potential.

Moreover, my communication skills have played a pivotal role in bridging the gap between technical concepts and business objectives, enabling me to effectively convey complex ideas in a clear and concise manner. Whether it’s presenting marketing strategies to senior leadership or providing hands-on guidance to cross-functional teams, I prioritize transparency and clarity in all communications to ensure alignment and foster collaboration across the organization.

With an MBA earned in 2019 with a focus on International Marketing from South University, where I graduated Magna cum laude with a GPA of 3.9, and a Bachelor’s degree in Marketing from DeVry University, I’ve laid a strong educational groundwork for my career. These academic achievements have not only equipped me with theoretical knowledge but also honed my practical skills in marketing strategy, consumer behavior, and global market dynamics.

In addition to my formal education, I’ve pursued a plethora of certifications to stay abreast of the latest trends and best practices in the industry. These include 10 digital marketing certifications from Google, 4 digital marketing certifications from HubSpot, and completion of 80 business certifications on LinkedIn. Each certification represents a dedication to continuous learning and a commitment to delivering excellence in digital marketing and business strategy.

This educational and certification background provides me with the expertise and credibility to effectively train and empower stakeholders at all levels of the organization. Whether it’s coaching team members on the latest digital marketing techniques or facilitating workshops to enhance cross-functional collaboration, I leverage my educational achievements to drive positive outcomes and foster a culture of growth and innovation.

My career journey has been marked by a relentless pursuit of strategic thinking and its effective execution to propel organizational growth. With each role I’ve undertaken, from my tenure at Repligen to my current position, I’ve demonstrated a keen ability to translate high-level strategic visions into actionable plans that deliver tangible results.

At Repligen, for example, I spearheaded a digital transformation initiative aimed at enhancing our online presence and driving revenue growth. This endeavor involved meticulously crafting a strategic roadmap that aligned with our overarching business objectives while leveraging emerging digital marketing trends and technologies. By formulating comprehensive plans that encompassed everything from SEO optimization to targeted content marketing campaigns, I successfully positioned Repligen as a leader in the bioprocessing industry.

Similarly, during my time at Nile, I led the development of a digital marketing strategy that focused on expanding our market reach and driving customer engagement. Drawing upon my strategic acumen, I devised innovative approaches to integrate our marketing efforts across various digital channels, resulting in a significant increase in brand visibility and customer acquisition.

Throughout my career, I’ve honed my ability to think strategically and adapt to evolving market dynamics, enabling me to devise agile strategies that capitalize on emerging opportunities and mitigate potential risks. My track record of converting strategy into actionable plans speaks volumes about my capacity to drive sustainable growth and deliver impactful results in today’s competitive landscape.

My professional journey has been underscored by a commitment to effective communication and the cultivation of strong interpersonal relationships. Whether presenting to senior leaders or mentoring team members, I pride myself on my ability to articulate ideas clearly, foster open dialogue, and inspire others to achieve their fullest potential.

Throughout my career, I’ve had numerous opportunities to engage with senior leadership, presenting strategic initiatives, and digital marketing plans. At Repligen, for instance, I regularly briefed the executive team on the progress of our digital transformation efforts, translating complex concepts into digestible insights that informed decision-making and garnered support for our initiatives.

Additionally, my role as an educator at Southern New Hampshire University has provided me with valuable experience in coaching and developing talent. By leveraging my expertise in digital marketing, I’ve had the privilege of empowering students to hone their skills and navigate the complexities of the digital landscape with confidence.

Moreover, my tenure at companies like Nile and Cherwell has afforded me the chance to lead cross-functional teams, where effective communication was paramount to success. Whether collaborating with IT teams on website integration projects or coordinating with external agencies on marketing campaigns, I’ve consistently demonstrated the ability to communicate effectively across diverse stakeholders and drive alignment towards common goals.

Overall, my strong interpersonal, verbal, and written communication skills, combined with my comfort in presenting to senior leaders and nurturing talent within my team, have been instrumental in driving collaboration, fostering innovation, and achieving success in my professional endeavors.

My extensive experience in e-commerce spans across diverse industries, from retail giants like Sears and Claire’s to healthcare innovators like Cochlear. Throughout my career, I’ve led transformative e-commerce initiatives that have not only driven revenue growth but also enhanced the overall customer experience.

During my tenure at Sears, I played a pivotal role in developing and executing e-commerce strategies aimed at expanding the company’s online presence and driving sales. By leveraging data-driven insights and consumer trends, I spearheaded initiatives to optimize the online shopping experience, resulting in increased conversion rates and customer satisfaction.

At Claire’s, I further honed my e-commerce expertise by overseeing the development and management of the company’s online store. Through strategic merchandising, targeted marketing campaigns, and seamless user experience design, I helped Claire’s establish a strong digital footprint and capitalize on emerging e-commerce opportunities.

Additionally, my leadership at Cochlear involved pioneering B2B2C programs that revolutionized the way hearing-impaired individuals access essential accessories and equipment. By launching an e-commerce platform within Cochlear’s website, I enabled recipients to conveniently purchase products online, thereby enhancing accessibility and improving overall customer engagement.

Currently, at Repligen, I am spearheading the redesign and redeployment of our e-commerce store, leveraging cutting-edge technologies and best practices to optimize the platform for enhanced user experience and increased conversion rates. My ongoing efforts in this area reflect my commitment to staying at the forefront of e-commerce trends and driving continuous improvement in digital commerce capabilities.

Moreover, I’ve had the privilege of sharing my e-commerce expertise at various industry roundtables and events, where I’ve had the opportunity to discuss best practices, emerging trends, and lessons learned from my experiences in the field. These speaking engagements have further enriched my perspective and reinforced my passion for driving innovation in e-commerce.

Overall, my deep experience in e-commerce, coupled with a track record of driving impactful initiatives across multiple organizations, positions me as a valuable asset capable of delivering tangible results in the ever-evolving digital commerce landscape.

Throughout my career, my journey in data analytics and performance marketing has been defined by a relentless pursuit of excellence and innovation. At Repligen, I’ve had the opportunity to further elevate these skills and drive transformative change in the digital landscape.

My role at Repligen as Global Director of Digital Strategy has provided me with a platform to orchestrate comprehensive enhancements across our digital ecosystem. One of the key pillars of this transformation has been our emphasis on data-driven strategies. By centralizing marketing and sales data through integrated data lakes, we’ve not only streamlined decision-making processes but also empowered our teams to make informed, data-backed decisions that drive results.

In addition to centralization, I’ve led initiatives to revamp our search marketing strategies, leveraging advanced analytics and insights to optimize performance across channels. Through rigorous A/B testing methodologies and multivariate experiments, we’ve fine-tuned our campaigns to achieve unprecedented levels of effectiveness, driving higher engagement, conversion rates, and ultimately, revenue growth.

Moreover, my tenure at Repligen has been characterized by a relentless focus on innovation and continuous improvement. From pioneering new AI-driven marketing technologies to implementing cutting-edge CRM strategies, I’ve been at the forefront of driving digital innovation within the organization. By staying abreast of emerging trends and leveraging the latest technologies, we’ve been able to stay ahead of the curve and maintain a competitive edge in the digital landscape.

Drawing from my diverse experiences at ADP, Panduit, and other organizations, I bring a wealth of knowledge and insights to my role at Repligen. My journey in data analytics and performance marketing has been a testament to my unwavering commitment to driving tangible results and delivering value to the organization. As we continue to navigate the complexities of the digital world, I remain dedicated to pushing the boundaries of what’s possible and driving sustainable growth through data-driven strategies.

Across my career journey, my expertise in SEO and SEM has been a cornerstone of my digital marketing strategy, driving visibility, traffic, and ultimately, revenue growth for the organizations I’ve served.

At Nile, for instance, I spearheaded the launch of a comprehensive SEO strategy that achieved page-one rankings for strategic keywords within the first 90 days. By leveraging data-driven insights and optimizing website architecture, content, and backlink profiles, we were able to significantly enhance organic search visibility and drive qualified traffic to our digital properties.

Additionally, my experience at Cherwell Software involved a strategic overhaul of our SEM approach, where I led initiatives to optimize paid search campaigns, improve ad relevance and targeting, and maximize ROI. Through meticulous keyword research, ad copy optimization, and bid management strategies, we were able to achieve significant improvements in click-through rates, conversion rates, and overall campaign performance.

Furthermore, my tenure at Repligen has been marked by a continued focus on refining our SEO and SEM strategies to drive sustained growth and competitive advantage. By leveraging advanced analytics tools and staying abreast of algorithm updates and industry best practices, we’ve been able to maintain a strong organic presence while effectively targeting and engaging our audience through paid search channels.

In essence, my deep expertise in SEO and SEM extends beyond mere technical proficiency; it encompasses a strategic approach grounded in data-driven insights, continuous optimization, and a relentless pursuit of excellence. As the digital landscape continues to evolve, I remain committed to staying at the forefront of SEO and SEM innovation, driving tangible results and delivering value to the organizations I serve.

Moreover, I have continually invested in my professional development, holding several Google certifications, including updating my Google Ads certification, completed most recently in early 2024. These certifications underscore my commitment to mastering the latest tools and techniques in digital marketing and ensuring that I deliver exceptional results for my clients and organizations.

My expertise in marketing automation, particularly with Pardot and Salesforce, has been instrumental in driving lead management and nurturing strategies across multiple organizations. At Cochlear, Cherwell, Nile, and most recently Repligen, I’ve played a pivotal role in developing and optimizing lead scoring models to prioritize and route leads effectively, ultimately driving higher conversion rates and revenue growth.

At Cherwell, I led the revamp of our lead scoring model, collaborating closely with sales teams to ensure alignment with business objectives. This involved a comprehensive redevelopment of buyer personas, identification of key assets and activities indicative of buyer intent, and the seamless integration of these insights into both Marketo and Salesforce. The result was a more sophisticated lead scoring system that enabled more accurate lead qualification and improved sales productivity.

Similarly, at Nile and Repligen, I spearheaded the implementation of lead scoring models from the ground up, leveraging the capabilities of Salesforce and Pardot to automate lead qualification and routing processes. By customizing scoring criteria based on our unique business requirements and buyer journey stages, we were able to prioritize leads based on their readiness to engage, thereby optimizing our sales and marketing efforts.

Currently, at Repligen, I’m leading efforts to re-establish our lead scoring infrastructure to align with our three-year demand generation strategy. Working closely with my team, as well as partners at Salesforce and our IT department, we’re refining our lead scoring algorithms and criteria to ensure they reflect the evolving needs of our business and the changing dynamics of our target market.

A personal goal was to complete the first of my SFDC certifications, however, Repligen has taken the opportunity away for this year due to budget cuts in that area.

In summary, my expertise in marketing automation, combined with a deep understanding of lead scoring and routing methodologies, has been consistently applied to drive tangible results across various organizations. By leveraging technology platforms like Pardot and Salesforce, I’ve been able to streamline lead management processes, enhance lead quality, and ultimately contribute to the overall success of our demand generation initiatives.

My experience in account-based marketing (ABM) spans several organizations, where I’ve led strategic initiatives aimed at engaging high-value accounts and driving personalized marketing experiences. At Nile, Cherwell, and Repligen, I’ve spearheaded ABM programs that have yielded significant results in terms of revenue growth and customer engagement.

At Nile, I developed and executed a comprehensive ABM strategy focused on identifying and targeting key accounts within our target market segments. This involved leveraging data-driven insights to tailor marketing messages and content specifically to the needs and pain points of each account. By aligning our marketing efforts with the unique challenges and goals of our target accounts, we were able to drive deeper engagement and ultimately accelerate sales cycles.

Similarly, at Cherwell, I led the implementation of an ABM program that transformed how we engaged with our most strategic accounts. By leveraging advanced targeting capabilities and personalized messaging, we were able to nurture relationships with key stakeholders within these accounts, driving higher conversion rates and increasing pipeline velocity.

Currently, at Repligen, I’m continuing to leverage ABM principles to drive growth and engagement within our target accounts. By integrating ABM tactics into our broader demand generation strategy, we’re able to deliver highly targeted and relevant experiences to key decision-makers, driving greater awareness and consideration for our products and services.

Additionally, at Cochlear, I led clinic-based marketing activities that effectively targeted healthcare professionals and clinics specializing in audiology. By developing tailored marketing campaigns and educational resources, we were able to drive awareness and adoption of our products among clinicians and ultimately increase patient referrals.

Overall, my experience in ABM spans multiple organizations and industries, where I’ve demonstrated a proven ability to develop and execute highly effective strategies that drive engagement and revenue growth within key accounts. Through personalized messaging, targeted outreach, and data-driven insights, I’ve been able to deliver tangible results and contribute to the overall success of our marketing efforts.

Accordion Content

My journey in content marketing has been characterized by a relentless pursuit of engaging storytelling, strategic content creation, and impactful audience engagement. Across various organizations, including Nile, Cherwell, Repligen, and Cochlear, I’ve played instrumental roles in shaping and executing content strategies that resonate with target audiences and drive tangible business outcomes.

At Nile, I led the development and implementation of a robust content marketing strategy aimed at positioning the brand as a thought leader in our industry. Through compelling blog posts, whitepapers, case studies, and multimedia content, we effectively captured the attention of our target audience and nurtured relationships with prospects throughout the buyer’s journey.

Similarly, at Cherwell, I spearheaded content initiatives that fueled demand generation efforts and drove engagement across digital channels. By leveraging a mix of educational content, thought leadership pieces, and customer success stories, we were able to establish Cherwell as a trusted advisor in the IT service management space and drive significant pipeline growth.

Currently, at Repligen, I’m continuing to leverage content marketing as a cornerstone of our demand generation strategy. By developing high-quality, relevant content that addresses the pain points and challenges of our target audience, we’re able to drive engagement, generate leads, and ultimately accelerate revenue growth.

Additionally, at Cochlear, I led content marketing efforts focused on educating and empowering healthcare professionals and patients alike. Through a mix of clinical resources, patient testimonials, and educational materials, we were able to drive awareness of our products and services and position Cochlear as a leader in the field of hearing healthcare.

Overall, my experience in content marketing spans diverse industries and organizations, where I’ve demonstrated a consistent ability to create compelling content that resonates with target audiences and drives meaningful business results. Whether it’s through thought leadership pieces, educational resources, or customer success stories, I’m passionate about leveraging the power of storytelling to connect with audiences and drive impact.

As a strategic leader, I bring a passion for people, technology and problem-solving. I draw my energy from building and nurturing diverse, high performing teams and helping them unlock their best selves in order to make a measurable, lasting impact for our organization. 

Lets team up and build the next evolution of digital marketing for your organization.

We Are Here To Assist You

contact us today

© 2022 All Rights Reserved